Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
About The Author

Matt Langie

Summit 2011: Tackling top industry issues at MindMeld

Analytics · By Matt Langie On March 3, 2011 · 1 Comment

We’re kick­ing off Omni­ture Sum­mit next week with our third annual Mind­Meld event— bring­ing together top thought lead­ers and lumi­nar­ies in online ana­lyt­ics, site opti­miza­tion and online adver­tis­ing to share views on the future of mar­ket­ing. We all real­ize how much the dig­i­tal mar­ket­ing indus­try is chang­ing— this is a forum where together we...

Read More →

You Got Your Chocolate In My Peanut Butter!-Can Web Analytics and Panel-Based Data Really Be Good Together?

Analytics · By Matt Langie On September 21, 2009 · 1 Comment

As the online adver­tis­ing mar­ket and breadth of pub­lish­ers have grown over the years, the con­tin­u­ing chal­lenge for adver­tis­ers and pub­lish­ers alike has been telling the true story of the online audi­ence. Know­ing the real mea­sure of a site’s online audi­ence means real dollars-both in adver­tis­ing rev­enue deter­mined by CPM rates as well as mar­ket...

Read More →

The Future of Web Analytics is…Online Analytics!

Analytics · By Matt Langie On June 3, 2009 · 4 Comments

Last week was a pretty big week for the Web Ana­lyt­ics indus­try. With the pub­li­ca­tion of the For­rester Research US Web Ana­lyt­ics Fore­cast 2008 by John Lovett, we learned the rel­a­tive matu­rity of the mar­ket today and where adop­tion is headed over the next 5 years. There are cer­tainly some inter­est­ing find­ings in John’s report-despite...

Read More →

Building Customer Loyalty with iPhone Apps

Analytics · By Matt Langie On December 17, 2008 · Add Comment

I’ve been a long time user of the RIM Black­berry mobile devices– dat­ing back to 1998 with some of their first 3-line LCD devices like the Bell­South Inter@ctive Pager. These early mes­sen­ger devices were truly just that– lit­tle brick key­boards with small screens only usable for instant push email mes­sag­ing as a 2-way pager....

Read More →

Mobile Analytics — So Where Do I Start?

Analytics · By Matt Langie On November 24, 2008 · 3 Comments

I was in San Diego last week (yes, a choice loca­tion) speak­ing on a mobile ana­lyt­ics panel as part of the San Diego Soft­ware Indus­try Coun­cil (SDSIC) annual Forum on Ana­lyt­ics. The event was held in Del Mar and attracted many local soft­ware pro­fes­sion­als as well as other notable fig­ures in the “ana­lyt­ics...

Read More →

You CAN Take It With You-Musings on Mobile

Analytics · By Matt Langie On September 16, 2008 · 13 Comments

The only con­stant is change, to para­phrase everyone’s favorite Greek philoso­pher Her­a­cli­tus. I would con­tend this cer­tainly holds true for us in the tech­nol­ogy business-especially online mar­ket­ing & web ana­lyt­ics. If you step back and think about how the web has evolved in the past 10 years, it’s even more amaz­ing to con­sider what we might...

Read More →
  • Top Stories

    • Tablets trump smartphones in global website traffic8
    • If Content is King, Video is Heir to the Throne6
    • Point of Sale: Retail & Travel Weekly #322
    • Samsung smartphones gain popularity with Europeans2
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Revisiting a SiteCatalyst Classic: Classification Fundamentals (SAINT)
      Classifications (SAINT) are one of the enduring features of SiteCatalyst. SAINT (SiteCatalyst […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.