Adobe Digital Marketing Blog | Mike Allen

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Mike Allen

The Power of Bidding on Brand Terms

Digital Marketing · By Mike Allen On November 26, 2012 · Add Comment

The relationship between SEO and SEM is such an interesting topic. I have clients who will ask me why we are bidding on brand terms when those are the terms we rank best for naturally? Why spend the money when we can get the clicks for free? Wouldn’t it best to allocate those funds...

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