Michael Halbrook manages the business consultants serving retail & travel clients within Adobe Consulting. His career has been focused on encouraging, creating & measuring digital experiences. Halbrook started his career as an on-air talent and the online director at three radio stations in St. Louis, then moved on to start his own dotcom. Later, after three years as a senior interactive project manager at St. Louis's largest media production facility, he spent three years at ad agency Rodgers Townsend, responsible for strategy & execution of digital marketing programs for AT&T and Anheuser Busch. Michael carries several regional and national ADDY Awards and multiple DMA Arrow Awards. He architected & produced one of Marketing Sherpa's 2006 "Top 12 Viral Sites of the Year" and produced a 2005 microsite for charity Network For Good that drove a 400% increase in donation levels during a holiday period following a devastating tsunami, when extreme donor fatigue was expected. In recent years as a consultant, he was involved in some of the most innovative and successful new uses of Adobe Insight. Adobe client engagements with successful innovation and bottom-line results included Redbox, Best Buy, Target, Dollar Thrifty Automotive Group, Staples, Scottrade and Walt Disney Parks & Resorts Online. Today, Michael transfers that experience and passion into helping manage, grow and foster his team's success. He has lived and worked his entire life in the St. Louis metro area, but has never been to the top of the Gateway Arch. Tweet him at @Halbrook, but don't do it after 9 lest you incur the wrath of his loving wife and four amazing sons.