Michael Halbrook manages the business consultants serving retail & travel clients within Adobe Consulting. His career has been focused on encouraging, creating & measuring digital experiences. Michael carries several regional and national ADDY Awards and multiple DMA Arrow Awards. In recent years as a consultant, he was involved in some of the most innovative and successful new uses of Adobe Insight. Adobe client engagements with successful innovation and bottom-line results included Redbox, Best Buy, Target, Dollar Thrifty Automotive Group, Staples, Scottrade and Walt Disney Parks & Resorts Online.