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Michael Klein

Blending Art & Science: Quality of Search Testing

Personalization · By Michael Klein On July 2, 2009 · 1 Comment

Out in the field I’m see­ing that a good num­ber of mer­chants and mar­keters using our mer­chan­dis­ing tool are stretched a lit­tle thin and barely have time to do any more than look at their “failed” or “null” searches. Well, if that’s you, you’re not alone.

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Merchandising Tip #1: Auto-Ranking “Best” and “Worst” Values

Personalization · By Michael Klein On May 26, 2009 · 1 Comment

I want to share a use­ful tip about Auto-Ranking since an increas­ing num­ber of Omni­ture Mer­chan­dis­ing cus­tomers are tak­ing advan­tage of this fea­ture. For those of you who are new to Omni­ture Mer­chan­dis­ing, Auto-Ranking is a means to use prod­uct data cap­tured by ana­lyt­ics to adjust the rank­ing of site...

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“What’s New” in UK Merchandising?

Personalization · By Michael Klein On May 6, 2009 · 2 Comments

I try to spend at least one week per quar­ter vis­it­ing our retail cus­tomers in the UK. In addi­tion to my reg­u­lar stop for the best Fish ‘n Chips in the out­skirts of Covent Gar­den, I always enjoy hear­ing what our Eng­lish friends are doing to drive their mer­chan­dis­ing initiatives.

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Omniture Merchandising Inaugural Blog Post

Personalization · By Michael Klein On April 9, 2009 · 1 Comment

Wel­come to the Omni­ture Mer­chan­dis­ing blog. I’ll be shar­ing insights, best prac­tices and stir­ring up con­ver­sa­tion from the Mer­chan­dis­ing team, both here in the US as well as abroad. I spend quite a bit of time on the road vis­it­ing cus­tomers help­ing them develop mer­chan­dis­ing strate­gies that align with their Key Busi­ness Require­ments (KBRs).

The dust...

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