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MichaThomas

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Holly Jolly Social Marketing Tips

Digital Advertising, Digital Marketing · By MichaThomas On September 19, 2011 · Add Comment

While sum­mer weather still rages, the hol­i­day sea­son is creep­ing up on unsus­pect­ing retail­ers and mar­keters. Thank­fully, the Con­text Optional elves were already hard at work on the holiday’s best and bright­est social mar­ket­ing tips. Con­text Optional and its par­ent com­pany Effi­cient Fron­tier offer a com­plete solu­tion for brands to acquire, acti­vate and drive value...

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Announcing our F-commerce partnership with 8thBridge

Digital Advertising, Digital Marketing · By MichaThomas On September 12, 2011 · Add Comment

By: Lawrence Mak

Today, we’re happy to announce a new part­ner­ship with 8thBridge, the lead­ing social shop­ping expe­ri­ence plat­form. Our cus­tomers now have access to an inte­grated F-commerce solu­tion to reach cus­tomers, increase cus­tomer life­time value and drive revenue.

The com­bined Con­text Optional and 8thBridge solu­tion allows retail­ers to pub­lish cus­tom, curated shop­ping stores in-stream to highly-targeted...

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Facebook’s Latest Update: What It Means for Brands

Digital Advertising, Digital Marketing · By MichaThomas On August 24, 2011 · Add Comment

Face­book announced some major changes yes­ter­day to its plat­form – includ­ing updates to pri­vacy and pub­lish­ing con­trols on user pro­files, and new tag­ging and shar­ing func­tion­al­ity — that have inter­est­ing impli­ca­tions for both users of the social net­work and brands mar­ket­ing on the plat­form. Users appear to ben­e­fit from new access to pri­vacy...

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First Impressions: 3 Crucial Components of Your Facebook Landing Page

Digital Advertising, Digital Marketing · By MichaThomas On August 9, 2011 · Add Comment

By: Emi Hofmeister

A first impres­sion is a last­ing one. On Face­book the land­ing page rep­re­sents your brand’s first impres­sion for new vis­i­tors. It is an intro­duc­tion to your per­son­al­ity, an invi­ta­tion into your world, and an oppor­tu­nity to begin a rela­tion­ship with exist­ing and poten­tial con­sumers. Cre­at­ing an effec­tive land­ing page can set your...

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Like-Gating: Deciphering the Strategy

Digital Advertising, Digital Marketing · By MichaThomas On June 29, 2011 · Add Comment

Since Face­book for­mally started allow­ing brands to “Like-gate” (also some­times called “Fan-gate”) page and app con­tent in late 2009, it has become a pop­u­lar tac­tic employed by many of the world’s largest brands.  It allows brands to increase their fan count by requir­ing Face­book users to “Like” their Brand Pages before they can see par­tic­u­lar...

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