Marc Koif is a Financial Services Digital Strategy & Analytics Consultant with Adobe whose working knowledge of web site design, development and online marketing dates back to the late 90's. At Adobe, he is mainly focused on Adobe SiteCatalyst, the industry-leading web analytics solution, for many Fortune 100 companies. He is responsible for all facets of a client engagement, including business and technical recommendations and implementations, project management, reporting, analysis and interpretation. Prior to joining Adobe, Marc led online marketing efforts with financial services and travel related companies.
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