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Matt Rozen
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Matt Rozen

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Strong Social Heading into Masters 2013 Weekend

Digital Marketing, Social Media · By Matt Rozen On April 13, 2013 · Add Comment
Masters3

We’ve been fol­low­ing the social action of the Mas­ters Golf Tour­na­ment on Golf Digest’s social hub and the team at Augusta is doing a great job sur­fac­ing stats on the hot topics.

Here are just a few:

Play­ing poorly won’t help your social mentions…

Bubba Wat­son started the tour­na­ment slow and...

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Social, Meet Golf. Both of you, Meet Data.

Social Media · By Matt Rozen On April 10, 2013 · Add Comment
Masters Tweet

Just how big is the Mas­ters golf tour­na­ment in Augusta, Geor­gia this week?

Today is the start to the best week of the year. Not only is it fried chicken day, but it’s Mas­ters week!!! #pumped #mas­ters

— Trey Brant­ley (@treybrantley) April 10, 2013

Accord­ing to @treybrantley, the Super Bowl, World Series and even...

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From Advertising Week 2012 — Where Social Media & Ads Meet

Digital Advertising, Social Media · By Matt Rozen On October 5, 2012 · Add Comment

The final Adobe-sponsored panel at Adver­tis­ing Week 2012 was one near and dear to my heart. Social matures: how it’s impact­ing your adver­tis­ing and bot­tom line. The crux of the dis­cus­sion, led by Mashable’s Christina War­ren, was how the social media world, built on an ethos of com­mu­nity build­ing and...

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From Advertising Week 2012 — Untapped Potential: Advertising and Apps

Digital Advertising, Mobile · By Matt Rozen On October 3, 2012 · Add Comment

On Wednes­day at Adver­tis­ing Week 2012 we focused on the mobile oppor­tu­nity for adver­tis­ers. In the video above we talk to experts, and us “reg­u­lar folk” around Times Square, about how adver­tis­ers can make great mobile expe­ri­ences. If peo­ple don’t click on mobile ads, then what to do?

Rebecca McPheters (founder of Read More →

Socialize with us at Advertising Week 2012

Digital Advertising · By Matt Rozen On September 30, 2012 · Add Comment
Advertising Week 2012

We wrote pre­vi­ously about how you can find Adobe at Adver­tis­ing Week 2012 in the “Adver­tis­ing Week Expe­ri­ence”. Here are some more details so if you’re in NYC, you can join us. And if you can’t make it, join us vir­tu­ally and socially:

We’ll be at Times...

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