Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
Natalie Lacuesta Byrum
About The Author

Natalie Lacuesta Byrum

Natalie Lacuesta Byrum is product marketing manager for Scene7 dynamic media solutions at Adobe and helps customers dynamically deliver rich, personalized experiences across channels.

Email

5 Rich Experience Tips for Holiday Engagement

Conversion Optimization, Personalization · By Natalie Lacuesta Byrum On August 31, 2012 · Add Comment

It’s all about the Hol­i­day sea­son for dig­i­tal mar­keters! As you strate­gize the switch from sum­mer sav­ings to gift-giving glee, incorporate these five rich expe­ri­ence tips in your Hol­i­day sea­son plan­ning to drive conversions:

1. Opti­mize the first page expe­ri­ence with engag­ing, rel­e­vant con­tent and incen­tives to con­vert your vis­i­tors into new or repeat buy­ers. From...

Read More →

The Mobile Consumer – Data and Design Tips for Digital Marketers to Consider

Digital Marketing, Mobile · By Natalie Lacuesta Byrum On August 1, 2012 · 1 Comment
What mobile devices are consumers using today?

With mobile and tablet usage con­tin­u­ing to rise, you know mobile is key to suc­cess. But are you still wrap­ping your head around how to define, imple­ment, and opti­mize your business’s mobile mar­ket­ing strategy?

Just in – results from the Adobe 2012 Mobile Con­sumer Sur­vey show that con­sumers are using their smart­phones and tablet...

Read More →

Getting Richer – New Digital Marketing Suite Integrations to Bank On

Personalization · By Natalie Lacuesta Byrum On April 19, 2012 · Add Comment
Scene7 integrations with the Adobe Digital Marketing Suite enable more personalized experiences on the fly

Dif­fer­ent indi­vid­u­als deserve dif­fer­ent expe­ri­ences. Not a novel idea, but dig­i­tal mar­keters con­tinue to face the chal­lenge of how to exe­cute this con­cept today.

With enhanced Adobe Dig­i­tal Mar­ket­ing Suite inte­gra­tions, the lat­est release of Adobe Scene7 lends way to a sigh of relief, allow­ing busi­nesses to eas­ily scale and deliver more rel­e­vant and...

Read More →

Put your customers in the driver’s seat with customization

Personalization · By Natalie Lacuesta Byrum On November 8, 2011 · Add Comment

Henry Ford advo­cated his “one size fits all” strat­egy on Model T pro­duc­tion when he said, “Any cus­tomer can have a car painted any color that he wants so long as it is black.”*

Eighty-nine years later, com­pa­nies are embrac­ing the idea that each cus­tomer is unique and deserves rel­e­vant, per­son­al­ized expe­ri­ences and prod­uct options. What’s...

Read More →
  • Top Stories

    • Tablets trump smartphones in global website traffic9
    • If Content is King, Video is Heir to the Throne6
    • Point of Sale: Retail & Travel Weekly #322
    • Samsung smartphones gain popularity with Europeans2
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Organization & Quick Actions: 5 Adobe Discover Workflow Tips
      Adobe Discover work often comes down to an exercise in the management […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.