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Neil Morgan

Adobe SocialAnalytics European Launch Roadshow

Social Media · By Neil Morgan On November 16, 2011 · Add Comment

2,000 peo­ple, 9 coun­tries, 5 lan­guages, over 2 months…

Our hugely suc­cess­ful Euro­pean launch of Adobe Social­An­a­lyt­ics reached the end of the line at the St.Pancras Hotel in Lon­don last week!

With grow­ing pres­sure on Mar­ket­ing Exec­u­tives to demon­strate value from their social media efforts, we expected strong inter­est in these launch events....

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Adobe SocialAnalytics European Launch Roadshow

Social Media · By Neil Morgan On October 7, 2011 · 1 Comment

The highly antic­i­pated launch of Adobe Social­An­a­lyt­ics is com­ing to Europe and seats are going fast!

For the first time ever, it’s pos­si­ble to directly con­nect your social media mar­ket­ing to real busi­ness results. Fans and men­tions are great, but what really mat­ters is how these impact your bot­tom line. It’s time to...

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55% of European Marketers demand an industry standard for ROI in social media

Digital Marketing · By Neil Morgan On October 6, 2011 · Add Comment

We com­mis­sioned an inde­pen­dent study that sur­veyed mar­ket­ing direc­tors across Europe on their atti­tudes and behav­iour towards social media mar­ket­ing mea­sure­ment.
Here are some of the key findings:

58% feel that “decid­ing how to mea­sure social media invest­ment” is the top pri­or­ity in social media marketing. 36% are mea­sur­ing the impact of social media...
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The Highlights: Adobe Omniture Summit EMEA 2011

Digital Marketing · By Neil Morgan On June 2, 2011 · Add Comment

With a record turnout of over 1,300 dig­i­tal mar­keters, this year’s Sum­mit was our biggest and best one yet!

Here are some of the highlights:

Brett Error Hits London

Due to pop­u­lar demand, you can now watch Omniture’s Chief Tech­nol­o­gist hit­ting the streets and talk­ing to Lon­don­ers about what they think of the...

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The Adobe Omniture Summit EMEA 2011 Kicks Off With a Bang!

Digital Marketing · By Neil Morgan On May 20, 2011 · Add Comment

Yes­ter­day saw over 1,300 dig­i­tal mar­keters attend Europe’s biggest online mar­ket­ing event in London.

This year’s Sum­mit is all about social:

“It’s excit­ing – and quite frankly fit­ting – to see so much dis­cus­sion around social media mea­sure­ment at this year’s Sum­mit,” said Ann Lewnes, Senior Vice Pres­i­dent of Global Mar­ket­ing for Adobe.  “There...

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Europe’s Biggest Digital Marketing Conference Hits London

Digital Marketing · By Neil Morgan On May 12, 2011 · Add Comment

Europe’s Biggest Dig­i­tal Mar­ket­ing Con­fer­ence Hits London

The Adobe Omni­ture Sum­mit EMEA 2011 is just around the cor­ner, and the team has been work­ing round the clock to bring you an event to remem­ber! Here are some key items of infor­ma­tion to help you get the most from the event:

Social Media Resources

...
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