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Nick Jordan

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Buy-Side Retargeting With AudienceManager’s Look-alike Modeling

Digital Advertising · By Nick Jordan On October 31, 2012 · Add Comment
traits

This is the sec­ond post in a 2-part series that exam­ines look-alike mod­el­ing in Adobe Audi­ence­M­an­ager.

Intro­duc­tion

My pre­vi­ous post on look-alike (or algo­rith­mic) mod­el­ing pro­vided a con­cep­tual overview of how mod­el­ing worked and the poten­tial ben­e­fits it pro­vides to our buy and sell-side cus­tomers.  In this post, I’m going to change our...

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Introducing Look-alike Modeling With Adobe AudienceManager

Digital Advertising · By Nick Jordan On October 22, 2012 · Add Comment
AudienceManager blog image

This is the first in a series of posts about algo­rith­mic audi­ence mod­el­ing offered by AudienceManager.

Look-alike mod­el­ing arrives
I’d like to take a moment to announce the release of look-alike (algo­rith­mic) mod­el­ing in Adobe Audi­ence­M­an­ager. Look-alike mod­el­ing has long been a buzz­word, and a set of desired fea­tures, within the online adver­tis­ing com­mu­nity....

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