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About The Author

Parth Mukherjee

Parth Mukherjee is a global product marketing manager for Adobe's technical communication portfolio of products. Parth loves technology and also the use of technology in digital marketing. On this blog, he shares his trials, tribulations, successes, and what he reads, hears or experiences in the world of digital marketing. Spolier alert: Parth uses the Adobe Digital Marketing Suite and loves it.

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2012 digital marketing failures and learnings

Digital Marketing · By Parth Mukherjee On January 16, 2013 · 1 Comment
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Towards the last few months of 2012, there were a cou­ple of inter­est­ing blogs on HBR by Jeff Stibel which strongly rec­om­mends those who have failed. In Why I Hire Peo­ple Who Fail and For Pres­i­dent, I Want the Guy Who’s Failed Jeff wants us to change our out­look on fail­ure...

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[Adobe Turns 30!] The Future of Content and Marketing

Digital Marketing · By Parth Mukherjee On December 3, 2012 · Add Comment
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Today Adobe com­pletes 30 years! In human terms, that’s a big leap, often inter­preted as mov­ing “from the ter­rific twen­ties to the ter­ri­ble thir­ties”. Days like these are brought in with cham­pagne and cel­e­bra­tions – a moment to say good­bye to an era and also one to wel­come the next. A very big word of thanks...

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Marketing and Thanksgiving: A Tempest of Myths and Facts

Digital Marketing · By Parth Mukherjee On November 15, 2012 · 8 Comments
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I am sure every­one has been fol­low­ing Adobe Mar­ket­ing Cloud’s zany #Met­ric­sNot­Myths cam­paign quite closely. If you haven’t, the videos not to be missed are the ones where mar­ket­ing “gas­bags” get zapped with the BS detec­tor; the dig­i­tal media con­sul­tant gets assaulted till he agrees that social media ROI can “def­i­nitely”...

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Digital Marketer goes to a Tradeshow

Digital Marketing · By Parth Mukherjee On October 29, 2012 · Add Comment
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Last week this hum­ble dig­i­tal mar­ket­ing enthu­si­ast packed his bags and went off to Ger­many to attend what the old world likes to call a “good ol’ tradeshow”. Even as I smiled, spoke, delib­er­ated and mas­saged my tired feet, I spent much of my time won­der­ing what learn­ings from the dig­i­tal world I could infuse...

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Serendipity & A Useful Web Analytics Tip

Analytics, Digital Marketing · By Parth Mukherjee On October 15, 2012 · Add Comment
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It is well known that serendip­ity has led to sev­eral dis­cov­er­ies in the space of tech­nol­ogy (X-rays, heat­ing effect of microwaves) and med­i­cine. But a lit­tle ety­mol­ogy research of the word serendip­ity leads one to the story of the three princes from Serendip (Per­sian name for mod­ern day Sri Lanka coined from the orig­i­nal...

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Adobe Social: 5 things to love

Digital Marketing, Social Media · By Parth Mukherjee On October 4, 2012 · 1 Comment
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Friedrich Niet­zsche, the Ger­man philoso­pher and many other things, in his book Twi­light of the Idols, says about life “that which has to be proved can­not be worth much.” As a mar­keter I can­not speak pro­foundly about life, but I can say as much – if Nietzsche’s sen­tence had any­thing to do with...

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All The Website’s A Stage

Digital Marketing · By Parth Mukherjee On September 24, 2012 · Add Comment
gartner

And all the men and women merely vis­i­tors. Or are they?

There’s a rea­son why I’ve cho­sen to open with a word play on Shake­speare. If you’ve fol­lowed the his­tory of the­atre and the stage, much of the changes have been dri­ven by the form of enter­tain­ment, the need of the audi­ence and the...

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Marketing as a Data Science

Digital Marketing · By Parth Mukherjee On September 17, 2012 · Add Comment
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Hello world! This is my first blog post, so an intro­duc­tion is cus­tom­ary. I have worked in the dig­i­tal mar­ket­ing, social media, brand­ing and ana­lyt­ics con­sult­ing space for prod­uct as well as ser­vices busi­nesses. As a result, I have had the rare oppor­tu­nity as a dig­i­tal mar­keter to also learn from and advise other busi­nesses...

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