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Pearce Aurigemma

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Campaign Tracking Revisited – Part 2 (Advanced) [Advanced Solutions]

Analytics · By Pearce Aurigemma On February 1, 2011 · Add Comment

Cam­paign track­ing is one of the most fun­da­men­tal strate­gies to increase con­ver­sion for your com­pany.  Cam­paign track­ing is a huge topic that was cov­ered in the past in this blog post and I will revisit here with some infor­ma­tion for the more advanced users out there.

Cam­paign basics

Cam­paign Track­ing Revis­ited — Part 1...

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Campaign Tracking Revisited – Part 1 (Overview) [Advanced Solutions]

Analytics · By Pearce Aurigemma On January 25, 2011 · Add Comment

Cam­paign track­ing is one of the most fun­da­men­tal strate­gies to increase con­ver­sion for your com­pany.  Cam­paign track­ing is a huge topic that was cov­ered in the past in this blog post and I will revisit it here with some infor­ma­tion for the more advanced users out there.

Cam­paign basics

If you are expe­ri­enced with cam­paigns...

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Summit 2011 Three Things You Want To Know [ Advanced Solutions]

Analytics · By Pearce Aurigemma On January 11, 2011 · Add Comment

For every­one that reads the advanced solu­tions blog you will want to know some impor­tant infor­ma­tion about Omni­ture Sum­mit 2011.

There will be an advanced tech­ni­cal track

The advanced tech­ni­cal track is going to cover many aspects of advanced imple­men­ta­tion, API inter­fac­ing, server side imple­men­ta­tion and other advanced top­ics.  Last year...

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WARNING: Facebook Social Plugins Issue [Advanced Solutions]

Analytics · By Pearce Aurigemma On December 14, 2010 · 4 Comments

Impor­tant Note: This issue only affects peo­ple using the Face­book fea­ture known as the Face­book Social Plu­g­ins. The issue is not caused by Omni­ture or Adobe code it is an inher­ent issue caused by the design of the Face­book Social Plu­g­ins.  These are not Omni­ture or Adobe plu­g­ins, so if you...

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Mobile Solutions Series: Mobile Vs Non-Mobile [Advanced Solutions]

Analytics · By Pearce Aurigemma On October 14, 2010 · 5 Comments

The mobile report­ing in Site­Cat­a­lyst is a pow­er­ful resource for those who are invest­ing in mobile apps, pages and adver­tise­ments.  This series of blog posts is to bring a few new mobile solu­tions to your atten­tion.  These solu­tions are designed to enhance your mobile report­ing expe­ri­ence and help you make more informed deci­sions related to...

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Social Media Acquisition Reporting Basics [Advanced Solutions]

Social Media · By Pearce Aurigemma On August 31, 2010 · 4 Comments

As the title of this blog sug­gests I write about advanced top­ics.  How­ever, some­times even the more “basic” ver­sions of what I talk about are still advanced.   So when I refer to basics in this post I don’t mean it is as sopho­moric or some­thing you should assign to an intern.

Recently, I wrote about...

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Youtube — Yup, We Track That! [Advanced Solutions]

Analytics · By Pearce Aurigemma On August 10, 2010 · 9 Comments

As most peo­ple are look­ing at Face­book few are look­ing at Youtube. If we were to com­pare Face­book and Youtube, Face­book would be a sports car and Youtube would be a lux­ury SUV.  Face­book is grow­ing fast and every­one loves to look at sports cars.  How­ever, YouTube can eas­ily be more valu­able, and when truly...

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Cross Visit Participation — Empowering You To Make Better Decisions [Advanced Solutions]

Analytics · By Pearce Aurigemma On June 2, 2010 · 11 Comments

Engi­neer­ing Ser­vices is often asked to find a solu­tion when it seems impos­si­ble.  Cross Visit Par­tic­i­pa­tion (CVP) is a solu­tion that came from the impos­si­ble and has devel­oped into one of the most valu­able Engi­neer­ing Ser­vices solutions.

What is CVP (in one sentence)?

CVP is a data repro­cess­ing solu­tion that allo­cates con­ver­sion met­rics across all...

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Facebook Integration – Development Secrets Revealed

Social Media · By Pearce Aurigemma On May 3, 2010 · 3 Comments

In this post I am going to explain, in high level details, how you can develop your own Face­book inte­gra­tion.  You will want to read the post on what the face­book inte­gra­tion pro­vides, before you read this post so you under­stand what the goal of this inte­gra­tion is. This post is intended for developers.

...
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Facebook Integration, Valuable? Definitely!

Analytics · By Pearce Aurigemma On April 26, 2010 · 2 Comments

I recently fin­ished an upgrade to the Omni­ture Engi­neer­ing Ser­vices Face­book Inte­gra­tion.  The orig­i­nal inte­gra­tion pulled in the fan count and allowed you to trend it over time and com­pare your company’s pages to competitor’s pages.

The trended fan count report is extremely valu­able to help you mon­i­tor your com­peti­tors and mea­sure...

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