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About The Author

Ray Pun

As Senior Manager, Product Marketing at Adobe’s Digital Marketing Business Unit, Ray is responsible for evangelizing mobile solutions that help marketers to create, manage, analyze and optimize their mobile websites, mobile applications, and mobile tactics. He works closely with clients to understand their mobile marketing strategy and to provide clear guidance for optimizing mobile engagement, conversion, and monetization. Previous to Adobe, Ray led the product strategy for mobile analytics at Qualcomm’s Internet Services Division. He was responsible for the product marketing and product management of mobile content delivery solutions in North America and Asia Pacific regions and partnered with leading mobile operators including Verizon, AT&T, KT, Tata, and Telstra. Before joining Qualcomm, Ray directed the product management of HBX Analytics at WebSideStory (acquired by Adobe/Omniture). In addition, he has worked for leading software companies in the business analytics sector including Informatica and DemandTec.

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Is Your Marketing Mentality “Mobile” or “Desktop PC”?

Mobile · By Ray Pun On June 5, 2013 · Add Comment
Desktop_3DMan_iStock_000019013239Small

Do you oper­ate more from a “Desk­top PC” or a “Mobile” men­tal­ity (or some type of hybrid)?

Con­sumers have gone mobile and are engag­ing with both Smart­phones and Tablets, while many mar­keters are still sit­ting at their desk­top PCs.

The Oppor­tu­nity...

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New mobile app reports deliver insight on app engagement

Analytics, Mobile · By Ray Pun On May 14, 2013 · 1 Comment
AppsEverywhere

 

2013 Trend:  Invest­ment in Mobile Apps

Accord­ing to a sur­vey of mar­ket­ing man­agers by Gart­ner, invest­ments in mobile apps and tablet apps are among the top pri­or­i­ties for dig­i­tal mar­keters in 2013.  Across all busi­ness ver­ti­cals, mobile apps are a key ele­ment of a cus­tomer loy­alty...

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Thinking Mobile First at Adobe Summit

Analytics, Mobile · By Ray Pun On February 12, 2013 · Add Comment
Smartphone and Tablet

Adobe Sum­mit 2013 will include 12 ses­sions for mar­keters and devel­op­ers who are think­ing mobile first. To com­ple­ment Adobe experts, we have invited cus­tomer and part­ner speak­ers from Wells Fargo, Hyatt Hotels, Cars​.com, Move Inc., Ances​try​.com, First Energy, Nascar, Time Warner Cable, Sapi­ent, CityTech, Cog­nifide, and Site­Worx.  Here is a list...

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Adobe Mobile Consumer Survey 2012: What you need to know?

Mobile · By Ray Pun On August 13, 2012 · 10 Comments
Smartphone_touch_iStock_000019988830Small

Since the launch of the iPhone in 2007 and the iPad in 2010, dig­i­tal mar­keters have been chal­lenged to under­stand how con­sumers engage with 2 new cat­e­gories of mobile devices:  1) Smart­phones, 2) Tablets. Ear­lier this year, the Adobe Dig­i­tal Index reported on mobile trends and insights based on the analy­sis...

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Mobile Analytics Advances via SiteCatalyst 15.4

Mobile · By Ray Pun On July 31, 2012 · Add Comment
Mobile_3G_iStock_000009767714Small

We have all seen reports that smart­phones pen­e­tra­tion is rapidly ris­ing and accord­ing to eMar­keter, approx­i­mately 48% of the mobile sub­scribers in the US will have a Smart­phone by the end of 2012. In their “US Mobile Usage Fore­cast for April 2012”, eMar­keter indi­cates that a 48% pen­e­tra­tion rate is equiv­a­lent to over...

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Tim Tebow and Mobile Marketing in 2012 (Part 2)

Mobile · By Ray Pun On May 10, 2012 · 2 Comments
Brain

In my last post, I used the word “polar­iz­ing” to describe Tim Tebow.  Before we pro­ceed with part 2, here is a video clip from ESPN that is an exam­ple of the debate:  Can Tim throw the ball?  Any­way, let’s return back to mobile mar­ket­ing with some great insights from...

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Tim Tebow and Mobile Marketing in 2012 (Part 1)

Mobile · By Ray Pun On May 4, 2012 · 2 Comments
Tebow

Dur­ing the “Mobile Mar­ket­ing Trends in 2012:  How do I choose a Win­ning Strat­egy” ses­sion at the Adobe Dig­i­tal Mar­ket­ing Sum­mit, I told a story about my pas­sion for col­lege foot­ball.  As a grad­u­ate of the Uni­ver­sity of Florida, it was no sur­prise that I am a big fan of Tim Tebow (Heis­man tro­phy...

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The Carphone Warehouse uses Mobile Analytics to gain insight on Mobile Shoppers

Mobile · By Ray Pun On October 6, 2011 · Add Comment
cpw

At the Adobe Omni­ture EMEA Sum­mit, The Car­phone Ware­house (CPW), a lead­ing con­sumer tech­nol­ogy retailer that is part of Best Buy Europe deliv­ered a pre­sen­ta­tion about their mobile strat­egy.  Please click here to down­load the full story.

In the case study, the client dis­cussed how the...

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Sprint uses Mobile Analytics to deliver more engaging experiences

Mobile · By Ray Pun On September 26, 2011 · Add Comment
sprint_logo

Recently, Adobe pub­lished a suc­cess story from Sprint that dis­cussed their focus on ana­lyz­ing and opti­miz­ing mobile con­tent via the Adobe online mar­ket­ing suite:  click here to down­load.

By mea­sur­ing and ana­lyz­ing engage­ment with their mobile web­site and mobile apps, Sprint has gleaned insights into what what is most impor­tant to their...

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Mobile Marketing Association Perspective on Mobile Web vs. Mobile Apps

Mobile · By Ray Pun On August 2, 2011 · Add Comment
Weather_Channel

 

The Mobile Mar­ket­ing Asso­ci­a­tion (MMA) recently pub­lished the fol­low­ing whitepa­per “A Brand Marketer’s Guide to the Mobile Web and Mobile Apps:Not an Either/or Propo­si­tion”.  Click here to download.

This paper pro­vides very infor­ma­tive analy­sis about the strengths and chal­lenges that exist between mobile web­sites and mobile apps. Com­par­isons regard­ing the...

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