Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
About The Author

Ray Pun

As Senior Manager, Product Marketing at Adobe’s Digital Marketing Business Unit, Ray is responsible for evangelizing mobile solutions that help marketers to create, manage, analyze and optimize their mobile websites, mobile applications, and mobile tactics. He works closely with clients to understand their mobile marketing strategy and to provide clear guidance for optimizing mobile engagement, conversion, and monetization. Previous to Adobe, Ray led the product strategy for mobile analytics at Qualcomm’s Internet Services Division. He was responsible for the product marketing and product management of mobile content delivery solutions in North America and Asia Pacific regions and partnered with leading mobile operators including Verizon, AT&T, KT, Tata, and Telstra. Before joining Qualcomm, Ray directed the product management of HBX Analytics at WebSideStory (acquired by Adobe/Omniture). In addition, he has worked for leading software companies in the business analytics sector including Informatica and DemandTec.

LinkedIn
Email

Is your Mobile app in the Top 10?

Mobile · By Ray Pun On July 14, 2011 · Add Comment
AppsEverywhere

 

At the recent Mobile Mar­ket­ing Asso­ci­a­tion Forum event in New York, Google released the find­ings from a global sur­vey of 10,000 con­sumers and 1000 mar­keters in the US, UK, France, Ger­many, and Japan “Global Per­spec­tives: Smart­phone Users and the Mobile Mar­keter “.  One of the most inter­est­ing insights relates to the...

Read More →

Engaging Skiers with Mobile and Social Channels: Vail Resorts

Mobile · By Ray Pun On June 14, 2011 · Add Comment
Vail_Mountain

One of our clients, Vail Resorts, who pre­sented at the Adobe Omni­ture Sum­mit was recently fea­tured in a story by Mobile Marketer:

http://​www​.mobile​mar​keter​.com/​c​m​s​/​n​e​w​s​/​c​o​n​t​e​n​t​/​1​0​0​4​0​.​h​tml

The ana­lyt­ics team at Vail lever­aged both the Adobe Dig­i­tal Mar­ket­ing Suite and Adobe Con­sult­ing to achieve cross chan­nel mea­sure­ment of their Epic Mix ini­tia­tive that includes a mobile app,...

Read More →

15 for 15: New Capabilities for Mobile Measurement and Analytics

Mobile · By Ray Pun On May 12, 2011 · Add Comment

 

It’s no sur­prise that as we talk to our cus­tomers about their goals and strat­egy, the Mobile chan­nel is play­ing an increas­ingly crit­i­cal role.The amount of data that we col­lect from mobile devices con­tin­ues to grow each year and we see mar­keters invest­ing in tac­tics such as mobile sites, mobile apps, or mobile...

Read More →

Highlights from Mobile Sessions at Summit 2011

Mobile · By Ray Pun On March 16, 2011 · Add Comment

 

Dur­ing the Sum­mit 2011, we had strong atten­dance at all ses­sions related to Mobile Mar­ket­ing, Mobile Ana­lyt­ics, and Mobile Optimization.Here are some high­lights for the pre­sen­ta­tions and labs that took place dur­ing the 2 days in Salt Lake City.

1) Dude, Where’s My App? Increase the return of your mobile app invest­ment.Carl Sandquist...

Read More →

Attend Sessions for Mobile Solutions at Summit 2011

Mobile · By Ray Pun On February 1, 2011 · Add Comment

I recently joined the Omni­ture Busi­ness Unit of Adobe to lead the prod­uct mar­ket­ing effort for Mobile Solu­tions. As we approach March, I look for­ward to meet­ing with cus­tomers and part­ners at Sum­mit 2011 and engag­ing with you to under­stand your busi­ness chal­lenges in mobile mar­ket­ing. Since we expect Sum­mit to be “Sold...

Read More →
Page 2 of 2«12
  • Top Stories

    • Tablets trump smartphones in global website traffic7
    • If Content is King, Video is Heir to the Throne4
    • Point of Sale: Retail & Travel Weekly #322
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    • Point of Sale: Retail & Travel Weekly #341
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Rule-based classifications (Part 1: Making classifications easier)
      Classifications are cool (and sometimes hard to keep up-to-date.) Classifications (formerly SAINT classifications) […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.