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Rebecca Kaykas-Wolff
About The Author

Rebecca Kaykas-Wolff

Rebecca Kaykas-Wolff is a group product marketing manager overseeing social advertising initiatives and solutions at Adobe. She has more than 15 years of experience in digital marketing and online communications. Rebecca has held senior management roles with companies such as T-Mobile, HL2, Safeco/Liberty Mutual and Microsoft Corporation. Follow Rebecca on Twitter at @rebeccakw.

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Twitter’s Keyword Targeting in Timelines – Delivering Relevance for Both Advertisers and Customers

Digital Advertising, Social Media · By Rebecca Kaykas-Wolff On April 19, 2013 · Add Comment
Blog_Twitter

Ear­lier this week, Twit­ter announced its new ads tar­get­ing capa­bil­ity for brands seek­ing to deliver more rel­e­vant, time-sensitive, and tar­geted mes­sages to Twit­ter fol­low­ers. Tar­get­ing key­words in Pro­moted Tweets pro­vides brands with the abil­ity to learn about a user’s intent and deliver deep rel­e­vance to highly-qualified prospects and cur­rent cus­tomers, based on their...

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Advanced Campaign Targeting Now for Main Street

Digital Advertising, Social Media · By Rebecca Kaykas-Wolff On March 19, 2013 · Add Comment
1- Twitter Campaign

On Mon­day, Twit­ter announced the avail­abil­ity of its enhanced tar­get­ing capa­bil­i­ties to small busi­ness and self-service adver­tis­ers. For some time, select large brand adver­tis­ers and tech­nol­ogy part­ners, like Adobe, have been able to tar­get cam­paigns through Twit­ter by inter­est group and device type. This is part of Twitter’s Advanced Cam­paign toolkit that select...

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