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Rhett Norton

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Standard Testing Methodology — Step 1:Question Creation

Personalization · By Rhett Norton On February 7, 2012 · Add Comment

The art of ask­ing the right questions

Have you ever played the game of Guess Who?  This is the game where you have a crowd of peo­ple and you have to ask your oppo­nent ques­tions to fig­ure out who their name is.  This game, like site opti­miza­tion, is all about ask­ing the right...

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Standard Testing Methodology — Intro

Personalization · By Rhett Norton On February 7, 2012 · Add Comment

Strate­giz­ing or Executioning

Did you know that when some­one is exe­cuted in the elec­tric chair, the first jolt of elec­tric cur­rent is designed to cause imme­di­ate uncon­scious­ness and brain death?   This is inter­est­ing to me because the human body is com­posed of elec­tric cur­rents and energy.  I’ll spare you the 7th grade pro­ton,...

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The Dynamic Duo of Testing

Personalization · By Rhett Norton On December 13, 2011 · Add Comment

The other day I watched a show that I hadn’t seen for a while called “Emperor’s New Groove.”  The show has a few moments, but I noticed a com­mon pat­tern we can learn from—the pat­tern of the dynamic duo. In this show Yzma is the mas­ter mind who comes up with her strate­gic plots...

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Never a Failed Test

Personalization · By Rhett Norton On November 29, 2011 · Add Comment

A while ago I had a bunch of stocks that I was plan­ning on sell­ing.  The tim­ing was per­fect and the price for the stocks was high.  Every­thing was just as I had planned and hoped for so I made a men­tal note to do it.  As it turns out, some­one mis­placed my note...

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Holiday Craziness and Website Optimization

Personalization, Retail & Travel · By Rhett Norton On November 22, 2011 · Add Comment

Through­out my life I could never under­stand Black Fri­day shop­pers.  You take an oth­er­wise nor­mal per­son and tell them that they can save some money if they change their behav­ior to be more like a crazy per­son for a day.  Crazy peo­ple do crazy things like camp out on the cement out­side a store. ...

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