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About The Author

Rich Page

Rich is a Conversion Solution Specialist at Adobe and is the author of ‘Website Optimization: An Hour a Day’. He has been testing and optimizing websites for over 10 years and is a regular industry speaker. You can follow him on Twitter for conversion tips.

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Top 5 Test&Target Power User Tips

Conversion Optimization · By Rich Page On July 25, 2012 · Add Comment
ideas list

Test&Target is a very pow­er­ful test­ing tool, with many great fea­tures to help test, opti­mize and per­son­al­ize your web­site. There are quite a few areas of the tool in par­tic­u­lar that can really help you gain even more ROI from it and help you squeeze even more con­ver­sion juice out of your tests — some...

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5 Great Ways to Gain Budget and Buy-in for Testing

Personalization · By Rich Page On February 22, 2012 · 1 Comment

Often one of the biggest chal­lenges to test­ing and opti­miz­ing your web­site is mak­ing that ini­tial leap and con­vinc­ing senior man­age­ment that you need bud­get and buy-in to do it effec­tively. Unfor­tu­nately, quite often though your plans won’t be met with open arms from your senior exec­u­tives.  And even if you have already begun test­ing,...

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Are You Using Web Analytics To Power & Improve Your Testing?

Personalization · By Rich Page On October 27, 2011 · Add Comment

Rather than just pick­ing ran­dom ideas or lis­ten­ing to your HiP­POs for things to test and opti­mize on your web­site, there is a much bet­ter way that will usu­ally result in bet­ter con­ver­sion lifts. And it’s some­thing that sur­pris­ingly few com­pa­nies do a very good job of. The answer is to use web ana­lyt­ics data...

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