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Roger Woods

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Windows 8 App Measurement Availability

Analytics, Digital Marketing, Mobile · By Roger Woods On June 28, 2012 · 1 Comment
Windows8

Since the pub­lic announce­ment of Microsoft’s Sur­face tablet, my inbox has been flooded with ques­tions on when our Win­dows 8 app mea­sure­ment library will be avail­able.  I’m hop­ing this post will address those ques­tions and serve as a place for peo­ple to ask ques­tions or comment.

Our Win­dows 8 library will be posted to...

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iOS App Measurement Updates for iOS 5 and UDID

Analytics · By Roger Woods On November 3, 2011 · 3 Comments

This blog­post is a con­tin­u­a­tion of Part 1. Please make sure you read that also to get the con­text of why the iOS App Mea­sure­ment library needs updates for iOS 5.

Tonight we are releas­ing an iOS App Mea­sure­ment update that includes a large change for clients using the default Vis­i­tor ID method that pre­vi­ously...

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What Do iOS 5 UDID Changes Mean to App Measurement?

Analytics · By Roger Woods On September 13, 2011 · Add Comment

The highly antic­i­pated release of iOS 5 is caus­ing waves of excite­ment across the mobile land­scape. When the Tech Crunch reported on UDID changes in iOS 5, the wave then rip­pled through the mobile mar­ket­ing ecosys­tem in the form of “What does UDID removal mean to mobile ana­lyt­ics for apps?” As noted...

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