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Russell Lewis
About The Author

Russell Lewis

Russ Lewis is an optimization consultant who works closely with clients both large and small, helping them to improve their digital marketing effectiveness and achieve business objectives. Lewis works with Fortune 100 companies and smaller companies where he recommends proper governance, solution integrations ( Adobe Target, Adobe Experience Manger (CQ5) and Adobe Analytics). He stresses keeping a continued focus on fundamental optimization principles. Lews has helped clients to learn about their core audiences in order to effectively reach them. He likes to push the limits of Adobe's technology in order to come up with innovative solutions for customers.

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Mobile Optimization Follow-Up

Mobile · By Russell Lewis On April 9, 2013 · Add Comment
Mobile_optimization_followup_target

I thought I would follow-up the Adobe Sum­mit, The Dig­i­tal Mar­ket­ing Con­fer­ence with a post to answer some ques­tions about mobile opti­miza­tion that we heard regard­ing mobile opti­miza­tion. As a quick recap, we encour­aged every­one to chal­lenge their mobile assump­tions and test in mobile web and mobile apps. To help every­one do this,...

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Optimizing for the undecided voter

Conversion Optimization, Digital Marketing, Media & Entertainment · By Russell Lewis On October 30, 2012 · Add Comment
Undecided Voter

With the US Pres­i­den­tial elec­tion only a week away, both can­di­dates are open­ing up full throt­tle on their cam­paign efforts. These can­di­dates have been out on the cam­paign trail for the last four years, and have shared their respec­tive plat­forms on the issues at count­less rallies/meetings/fundraisers. Mil­lions have and are being spent on radio, tele­vi­sion,...

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