Russ Lewis is an optimization consultant who works closely with clients both large and small, helping them to improve their digital marketing effectiveness and achieve business objectives. Lewis works with Fortune 100 companies and smaller companies where he recommends proper governance, solution integrations ( Adobe Target, Adobe Experience Manger (CQ5) and Adobe Analytics). He stresses keeping a continued focus on fundamental optimization principles. Lews has helped clients to learn about their core audiences in order to effectively reach them. He likes to push the limits of Adobe's technology in order to come up with innovative solutions for customers.