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Ryan Green

Ryan Green is a passionate digital marketer and consultant in Adobe Consulting who helps retail & travel clients maximize their value from their investment in the Adobe Marketing Cloud. He specializes in Adobe Analytics Premium with a specific focus on 360-degree omnichannel attribution models. His client and agency background makes him an advocate for the best opportunities for his clients. Understanding deep marketing optimization, coupled with acute business acumen, helps drive his business value realizations with Adobe Analytics Premium today.

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Hello Attribution & Goodbye Last Click!

Analytics, Retail & Travel · By Ryan Green On December 11, 2012 · Add Comment
Overall ROI

Attri­bu­tion mod­els are great, but the real ques­tion is what are you going to do with them? In this post I will share Attri­bu­tion Tips employed by suc­cess­ful com­pa­nies. And I promise that you will not shed a tear wav­ing good­bye to last-click track­ing after read­ing this article.

EDUCATION

Edu­ca­tion is one of the most...

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