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Seshu Guddanti
About The Author

Seshu Guddanti

I work as a digital marketing strategy consultant at Adobe. As part of my job, I work with enterprise customers on their digital marketing problems. More specifically, I work on multi-channel data analytics. The goal of blog is to provide my thoughts and opinions on large data analytics projects. I have mix of technical and business background with Masters in Computer Science from University of Minnesota and MBA from Duke University.

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What’s the Difference between Reporting and Analysis – A Question I Get Asked a Lot

Analytics · By Seshu Guddanti On May 24, 2012 · 1 Comment

In my last blog, I men­tioned Insight as an ana­lyt­i­cal tool for big data and dif­fer­en­ti­ated Insight as an ana­lyt­i­cal tool, not a report­ing tool. The key ques­tion is, what is the dif­fer­ence between report­ing and analy­sis? This is an impor­tant dis­tinc­tion for dig­i­tal mar­keters. We, as dig­i­tal mar­ket­ing con­sul­tants at Adobe, get asked this...

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Big Data + Digital Marketing = Adobe Insight

Analytics · By Seshu Guddanti On May 11, 2012 · 2 Comments
What do you mean by “Big Data”? How is it rel­e­vant to Dig­i­tal Marketing?

Over the last year, there has been a lot of buzz regard­ing “Big Data” ana­lyt­i­cal tools.  There is an excel­lent arti­cle by McK­in­sey - Big data: The next fron­tier for inno­va­tion, com­pe­ti­tion, and pro­duc­tiv­ity that sum­ma­rizes the oppor­tu­nity and chal­lenge of big...

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My work, My passion — Customer Analytics

Analytics · By Seshu Guddanti On April 23, 2012 · 2 Comments

Cus­tomers inter­act with the com­pany over mul­ti­ple chan­nels (touch-points). Chan­nels are broadly clas­si­fied Web, Call & IVR, Mobile, Social, TV, Print, Email, and Stores/branches (or any phys­i­cal loca­tion).  There are many indus­try spe­cific chan­nels such as ATM for finan­cial ser­vices and Kiosks for Travel and Retail. Other than cus­tomer inter­ac­tion data com­pa­nies have access to...

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