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Steve Gustavson

Bremandos: Creative Mastery of Demand

Digital Marketing · By Steve Gustavson On August 6, 2009 · Add Comment

Find Com­fort in the Uncomfortable

Cre­ative teams should mas­ter the broad prin­ci­ples of demand. I know, this is uncom­fort­able ter­ri­tory for most design­ers. Cre­atives don’t like to be put into a box, and they def­i­nitely don’t want to be told their ideas aren’t rel­e­vant. It’s just sup­posed to look awesome-right? Unfor­tu­nately no, ‘awe­some­ness’ is just...

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Build Your ‘Bremando’ Army: Real-Time Creative Services

Digital Marketing · By Steve Gustavson On June 30, 2009 · 4 Comments

Hav­ing an in-house cre­ative ser­vices team has been viewed as a lux­ury to mid-market com­pa­nies, or a bur­den to the enter­prise. “Our agency does that…” Right, and you pay for it in money and time. The tra­di­tional pro­ce­dure is to hire an out­side agency, or con­trac­tor (usu­ally Web first, print sec­ond) to han­dle your...

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Become a ‘Bremando’

Analytics · By Steve Gustavson On April 2, 2009 · Add Comment

Hello all, I am tak­ing the plunge and invad­ing the blo­gos­phere with my par­tic­u­lar take on the influ­ence that Brand Man­agers or Cre­ative Direc­tors can have on the suc­cess of a mar­ket­ing orga­ni­za­tion. My team at Omni­ture is a hub for mar­ket­ing and many other groups when it comes to exe­cut­ing programs.

As such,...

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