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Steve Myers
About The Author

Steve Myers

Steve Myers is a senior optimization consultant with extensive Adobe Test&Target and Recommendations experience. Steve works with both Fortune 500 and midsized companies in the financial services and other sectors. He drives effective and innovative optimization programs that produce substantial measurable results. Steve places his focus on teaching his clients how to generate consistent, significant improvements to their site's performance, based on principles distilled from the findings of hundreds of tests run.

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Enhance customer engagement by cross selling: Financial Services (US Bank) case study

Financial Services, Industries, Personalization, Uncategorized · By Steve Myers On August 27, 2012 · Add Comment

Author: Seshu Guddanti

Mar­ket­ing orga­ni­za­tions focus on new cus­tomer acqui­si­tion, cross-selling to exist­ing cus­tomers and increas­ing reten­tion. Com­pa­nies know a lot more about a cus­tomer than they know about a prospect.  Inher­ent knowl­edge about the cus­tomer enables cor­po­ra­tions to tar­get the cus­tomer with the most com­pelling offers. In finan­cial ser­vices (espe­cially retail banks) com­pa­nies have...

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Form Optimization Part 2 — The Big Picture

Financial Services, Industries, Uncategorized · By Steve Myers On June 22, 2012 · Add Comment
Steve Myers - Senior Optimization Consultant
Steve Myers
Senior Opti­miza­tion Consultant

In this, the sec­ond of our two-part series on form opti­miza­tion, we’ll tackle how your forms work, their on-page con­text, and error handling.

Review Part 1 of this series on Opti­miz­ing Form Elements

Place­ment

Where you place your form on a...

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Form Optimization Part 1 – How to Drive Your Prospects across the Finish Line

Digital Marketing, Financial Services, Industries · By Steve Myers On June 14, 2012 · 3 Comments

You pay to bring vis­i­tors to your site, but you don’t get paid until vis­i­tors take action.  For finan­cial ser­vices com­pa­nies, your ser­vices are often too com­plex to close a sale online.  They may require one-on-one inter­ac­tion with a sales rep­re­sen­ta­tive.  You must con­vince a vis­i­tor to sub­mit their infor­ma­tion through a web form, which...

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Learn Why Prospects Ignore Your Headlines and How To Fix Them Now

Financial Services, Industries · By Steve Myers On May 11, 2012 · 3 Comments

Use the Right Bait to Land the Most Prof­itable Prospects

I have seen cases where chang­ing a head­line alone can pro­duce over 100% lift.  Sure, this isn’t typ­i­cal, but it does illus­trate how using the right head­line can make a world of dif­fer­ence to your bot­tom line.

Some opti­miza­tion gurus will tell you that they have...

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Testing Quick Wins – Call To Action Buttons

Financial Services, Industries · By Steve Myers On April 24, 2012 · Add Comment
Call To Action Button Treatments
How One Sim­ple Change Can Gen­er­ate Up To 20% Lift

Wel­come to this, the first of a series of test ideas, which we call ‘Quick Wins’.  These are cam­paigns that you can typ­i­cally get up and run­ning with a min­i­mum of plan­ning, minor cre­ative design work, and usu­ally with min­i­mal tech­ni­cal resources.

This time, we’ll tackle...

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