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About The Author

Susan Vertrees

Susan is Financial Services Digital Strategy & Analytics Consultant specializing in SiteCatalyst. She has been with Adobe Consulting for the past 3 years, working on reporting and technical implementations for many Fortune 100 financial services companies. Prior to Adobe, she worked at an award-winning financial services company doing front end web development and user experience design. Outside of working hours Susan enjoys any sort of craft (especially knitting) and chasing after her energetic 2-year-old son.

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Financial Services Fundamentals: Self Service Transactions (part 2)

Financial Services, Industries · By Susan Vertrees On July 12, 2012 · Add Comment
Self Service Reporting

Wel­come back to the Site­Cat­a­lyst Finance Fun­da­men­tals blog series. In this series we are dis­cussing the imple­men­ta­tion basics and exam­ple analy­sis of each fun­da­men­tal solu­tion that Finan­cial Ser­vices cus­tomers should con­sider lever­ag­ing. Stay tuned and please feel free to con­tribute your thoughts/experience as we dis­cuss each solution.

In our pre­vi­ous post, we reviewed the finan­cial...

Read More →

Financial Services Fundamentals: Self Service Transactions (part 1)

Financial Services, Industries · By Susan Vertrees On June 28, 2012 · Add Comment
Self Service Transaction Coding

Wel­come back to the Site­Cat­a­lyst Finance Fun­da­men­tals blog series. In this series we are dis­cussing the imple­men­ta­tion basics and exam­ple analy­sis of each fun­da­men­tal solu­tion that Finan­cial Ser­vices cus­tomers should con­sider lever­ag­ing. Stay tuned and please feel free to con­tribute your thoughts/experience as we dis­cuss each solution.

Very often, web ana­lyt­ics is con­cerned with mak­ing...

Read More →

Advanced Content Analysis – Weighted Bounce Rate

Financial Services, Industries · By Susan Vertrees On June 7, 2012 · 1 Comment
wbr_1

One of the most requested data points, and for­tu­nately, one of the most opti­miz­able met­rics avail­able in Site­Cat­a­lyst is bounce rate. Report­ing on your pages’ bounce rates gives insight into which pages are the most “sticky,” and which need a lit­tle bit of help to get users to go deeper.

Bounce rate is defined as...

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Financial Services Fundamentals: Content Identification (part 2)

Financial Services, Industries · By Susan Vertrees On April 18, 2012 · Add Comment
content_id3

Wel­come back to the Site­Cat­a­lyst Finance Fun­da­men­tals blog series. In this series we are dis­cussing the imple­men­ta­tion basics and exam­ple analy­sis of each fun­da­men­tal solu­tion that Finan­cial Ser­vices cus­tomers should con­sider lever­ag­ing. Stay tuned and please feel free to con­tribute your thoughts/experience as we dis­cuss each solution.

In our pre­vi­ous post on Site­Cat­a­lyst Con­tent...

Read More →

SiteCatalyst Finance Fundamentals: Content Identification (part 1)

Financial Services, Industries · By Susan Vertrees On April 17, 2012 · 2 Comments
content_id1

Wel­come back to the Site­Cat­a­lyst Finance Fun­da­men­tals blog series.  In this series we are dis­cussing the imple­men­ta­tion basics and exam­ple analy­sis of each fun­da­men­tal solu­tion that Finan­cial Ser­vices cus­tomers should con­sider lever­ag­ing.  Stay tuned and please feel free to con­tribute your thoughts/experience as we dis­cuss each solution.

One of the most often asked ques­tions of...

Read More →
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