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Steve Wirig

Measuring Impact of Tumblr with Adobe Social and Adobe Analytics

Analytics, Social Media · By Steve Wirig On March 13, 2013 · 1 Comment

With so much difficulty in measuring the value of social programs and platforms, Tumblr is a blessing from the Social Platform heavens.

Tumblr pages are customizable and therefore allows for a number of measurement methodologies that most 3rd party social platforms do not. Ultimately, this means we are able to have...

You May Have a Social Listening Problem.

Digital Marketing, Social Media · By Steve Wirig On January 7, 2013 · Add Comment

“You have a hearing problem.”

At least, this is what my spouse will tell me frequently. However, I would argue that this statement is false, and that my condition is more of a listening problem. The Merriam-Webster definition of the two words shows a clear difference:

To Hear: To perceive or apprehend by the ear

...

Why All the Interest in Pinterest?

Social Media · By Steve Wirig On June 14, 2012 · 3 Comments

You may have noticed Pinterest catching up with and even surpassing the likes of Twitter and Facebook as one of the top social-referrers to your site. It’s PINSANE! (okay, that is the first and last pin-play) Here is actual data from one online retailer:

Although Facebook still commands a hefty lead in terms of...

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Steve Wirig

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