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Tim Waddell
About The Author

Tim Waddell

Tim Waddell is director of product marketing for Advertising solutions within Adobe’s Digital Marketing Business. He brings significant experience in online and traditional marketing disciplines. After working in an agency media planning role for many years, he moved over to online in 1995 at Travelocity managing the sales and agency relationships. From there, Waddell went to Microsoft and gained experience in several disciplines – selling online advertising and managing MSN’s commerce business team from a demand generation aspect as well as packaging solutions for partners. His last role at Microsoft before moving to Adobe was running the Marketing Analytics team for Bing.

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How Changes to Third-Party Cookie Support Impact Customers

Analytics, Digital Marketing · By Tim Waddell On March 20, 2013 · 2 Comments

As the sup­port for third-party cook­ies has become more and more lim­ited across browsers, Adobe has been work­ing on new solu­tions that care­fully bal­ance cus­tomer require­ments with the consumer’s right to pri­vacy across the Adobe Mar­ket­ing Cloud solu­tions. With the announce­ment from Mozilla to block all third-party cook­ies in Fire­fox, we wanted to...

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Adobe & the Complete Advertising Solution

Analytics, Digital Advertising · By Tim Waddell On January 15, 2012 · Add Comment

With the acqui­si­tion of Effi­cient Fron­tier, along with Demdex and Audi­tude in the past year, Adobe has the com­po­nents to deliver com­pelling and uni­fied adver­tis­ing solu­tions. Our cus­tomers can expect Adobe to sim­plify the crowded and con­fus­ing dig­i­tal mar­ket­ing land­scape by deliv­er­ing a seam­less data flow aligned with tech­nol­ogy, which will pro­vide a host of...

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Adobe and Covario Team-up to Offer an Integrated SEO and Paid Search Solution

Analytics · By Tim Waddell On September 30, 2011 · Add Comment

This year we’ve made a con­certed effort to bring addi­tional, yet highly valu­able, data into Search­Cen­ter+, our paid search man­age­ment solu­tion. The goal is to make paid search as prof­itable as pos­si­ble – gen­er­ate the high­est vol­ume of the right traf­fic at the least pos­si­ble price. As I stated in my last post,...

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Using the entire search page in revenue-driven search marketing

Analytics · By Tim Waddell On July 14, 2011 · Add Comment

62% of con­sumers don’t know the dif­fer­ence between a paid and organic search result accord­ing to Pew Research. And hon­estly, why should they? They don’t care if the click costs a com­pany a dol­lar or not, they just want the best result.

And even though 70% (or more) of all...

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Organic and Paid Search measurement combined is critical to manage a complete SEM Campaign

Search Engine Marketing · By Tim Waddell On March 1, 2011 · 1 Comment

To quote Danny Sul­li­van, “I’ve found it annoy­ing that over the years more and more peo­ple use SEM to mean paid search, as if SEM excludes SEO.”  

  

At Adobe, we absolutely agree.  Organic and paid list­ings together gives search...

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Holiday Season Success

Analytics · By Tim Waddell On November 29, 2010 · Add Comment

With the hol­i­day sea­son now in full swing I thought I would talk about some impor­tant top­ics that affect the suc­cess of the hol­i­day sell­ing sea­son and lead into a great new year.

The most sig­nif­i­cant hur­dle dur­ing the hol­i­day is resource man­age­ment. Busi­nesses must ensure they don’t miss out on key dates for pro­mo­tions or...

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Why you need to test advertising on Facebook

Analytics · By Tim Waddell On June 21, 2010 · Add Comment

How can you har­ness the largest audi­ence on a sin­gle web­site in the mar­ket today? Accord­ing to Hit­wise, Face­book is now the largest sin­gle site on the web. Face­book reaches 400 mil­lion active users each month. And 50% of that audi­ences log-in every day.
And not just vis­it­ing. On aver­age, users are spend­ing almost...

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