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About The Author

Tucker Christiansen

Tucker is a Financial Services Digital Marketing Consultant at Adobe. Over the past few years, Tucker has had the opportunity to work with many leading financial services companies and has a deep understanding of the industries digital analytics needs. Tucker has a broad knowledge of the Adobe Digital Marketing Suite, but specializes in the SiteCatalyst product. Prior to joining Omniture in July 2008, Tucker worked as the Vice President of Technology at EscrowTech International, Inc. while obtaining a Master of Information Systems Management degree at Brigham Young University.

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SiteCatalyst Finance Fundamentals: External Campaign Performance (part 2)

Analytics, Financial Services, Industries · By Tucker Christiansen On July 26, 2012 · Add Comment
Marketing Channels Report

Wel­come back to the Site­Cat­a­lyst Finance Fun­da­men­tals blog series.  In this series we are dis­cussing the imple­men­ta­tion basics and exam­ple analy­sis of each fun­da­men­tal solu­tion that Finan­cial Ser­vices cus­tomers should con­sider lever­ag­ing.  Stay tuned and please feel free to con­tribute your thoughts/experience as we dis­cuss each solution.

In the pre­vi­ous Exter­nal Cam­paign Per­for­mance post...

Read More →

SiteCatalyst Finance Fundamentals: External Campaign Performance (part 1)

Analytics, Financial Services, Industries · By Tucker Christiansen On July 19, 2012 · 1 Comment

Wel­come back to the Site­Cat­a­lyst Finance Fun­da­men­tals blog series.  In this series we are dis­cussing the imple­men­ta­tion basics and exam­ple analy­sis of each fun­da­men­tal solu­tion that Finan­cial Ser­vices cus­tomers should con­sider lever­ag­ing.  Stay tuned and please feel free to con­tribute your thoughts/experience as we dis­cuss each solution.

The bread and but­ter of Site­Cat­a­lyst is mea­sur­ing...

Read More →

SiteCatalyst Finance Fundamentals: Application Conversions (part 2)

Analytics, Financial Services, Industries · By Tucker Christiansen On April 13, 2012 · Add Comment
App Type report

Wel­come back to the Site­Cat­a­lyst Finance Fun­da­men­tals blog series.  In this series we are dis­cussing the imple­men­ta­tion basics and exam­ple analy­sis of each fun­da­men­tal solu­tion that Finan­cial Ser­vices cus­tomers should con­sider lever­ag­ing.  Stay tuned and please feel free to con­tribute your thoughts/experience as we dis­cuss each solution.

In the pre­vi­ous Appli­ca­tion Con­ver­sion post we...

Read More →

SiteCatalyst Finance Fundamentals: Application Conversions (part 1)

Analytics, Financial Services, Industries · By Tucker Christiansen On April 5, 2012 · Add Comment
AppConversionPart1-pic1

Wel­come to the Site­Cat­a­lyst Finance Fun­da­men­tals blog series.  In this series we will dis­cuss the imple­men­ta­tion basics and exam­ple analy­sis of each fun­da­men­tal solu­tion that Finan­cial Ser­vices cus­tomers should con­sider lever­ag­ing.  Stay tuned and please feel free to con­tribute your thoughts/experience as we dis­cuss each solution.

One of the most impor­tant Finan­cial Ser­vices Fun­da­men­tals is...

Read More →
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