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About The Author

Tyler White

Tyler White is a manager & principal analyst working on Adobe Digital Index. He's focused on mining aggregate data from across Adobe's Digital Marketing Cloud to understand emerging trends and provide excellent and correct advice to data driven companies.

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Samsung smartphones gain popularity with Europeans

Digital Index · By Tyler White On April 23, 2013 · 2 Comments
adobe_smartphones_proof4[1]

The Adobe Dig­i­tal Index released its 2013 State of Mobile Bench­mark Report today, which ana­lyzes 150 bil­lion vis­its to 1,500+ web­sites to pro­vide an overview of how con­sumers are using mobile devices world­wide. In addi­tion to trends in social media, video con­tent con­sump­tion and ecom­merce from the past 12 months, the State of...

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iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets

Digital Index · By Tyler White On April 23, 2013 · 2 Comments
adobe_smartphones_2_proof3[15]

As part of our newly-released State of Mobile Bench­mark Report, the Adobe Dig­i­tal Index team ana­lyzed 100 bil­lion vis­its to 1,000+ US web­sites and found that Apple iOS is dri­ving a higher share of traf­fic via both smart­phones and tablets than ever before. We exam­ined web traf­fic rather than device ship­ments and iden­ti­fied...

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Tablets trump smartphones in global website traffic

Digital Index · By Tyler White On March 6, 2013 · 153 Comments
Tablets vs  Smartphones Graphic_FINAL
Con­sumers say “Put it on my tab”

After ana­lyz­ing more than 100 bil­lion vis­its to 1000+ web­sites world-wide, Adobe Dig­i­tal Index has dis­cov­ered that global web­sites are now get­ting more traf­fic from tablets than smart­phones, 8% and 7% of monthly page views respec­tively. Pretty impres­sive for a device cat­e­gory that was intro­duced less than...

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The price was right

Analytics, Digital Index · By Tyler White On February 22, 2013 · Add Comment
Lovebird'sProcrastinate

Two weeks ago we put out a pre­dic­tion regard­ing US online spend­ing for Valentine’s Day: “You CAN Put a Price on Love” to the tune of $500 million.

Mar­keters inter­ested in the power and use­ful­ness of pre­dic­tive ana­lyt­ics will be inter­ested in see­ing the actual results vs. our pre­dic­tion (below). The model ended up...

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You CAN Put a Price on Love, says latest Adobe Digital Index

Analytics, Digital Index · By Tyler White On February 11, 2013 · Add Comment
Adobe Digital Index - Valentine's Day
Adobe expects con­sumers will spend more than $500 mil­lion online this Valentine’s Day

But nearly half of that spend­ing won’t occur until 4 days before Valentine’s. Bet­ter late than never, right guys?

Accord­ing to Adobe Dig­i­tal Index data and based on the analy­sis of 30 mil­lion vis­its in 2013, online sales in the Jew­elry...

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Don’t freak out, but conversion is way down

Analytics, Digital Index · By Tyler White On January 29, 2013 · 1 Comment
ConversionbyDeviceType_USRetail_Dec'12

Its not you, its mobile.

Most retail­ers aren’t com­plain­ing because online sales con­tinue to rise, but if you look at the trend you’ll see that con­ver­sion is down over the last 3 years.

As they’ve watched their con­ver­sion rates decline many retail­ers won­der if they’re falling behind the indus­try. As part of our...

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2012 Holiday Shopping Recap

Analytics, Digital Index · By Tyler White On January 16, 2013 · 7 Comments
recap-9

The Adobe Dig­i­tal Index team has reviewed bil­lions of vis­its to nearly 500 retail web­sites this past hol­i­day sea­son and the fol­low­ing is a sum­mary of what we’ve found. When appro­pri­ate we’ve pro­vided the data’s dis­tri­b­u­tion to help retail­ers bench­mark their per­for­mance against the industry.

As we pre­dicted, nearly $2 bil­lion was spent...

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Another billion dollar day on Green Monday 2012, but more to come.

Analytics, Digital Index · By Tyler White On December 12, 2012 · Add Comment

The high­est YoY growth in Decem­ber is still expected on Free Ship­ping Day (+12% online sales)

Green Mon­day 2012 turned out to be the nearly the largest online sales day in Decem­ber (mon­day the 3rd was also big), but, as expected, year over year growth for this shop­ping day was rel­a­tively weak. The...

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Nearly $1 billion to be sold online on Green Monday

Digital Index, Predictive Analytics · By Tyler White On December 9, 2012 · Add Comment
DayofWeek

But Green Mon­day is not expected to be as green this year as hoped.

Don’t get me wrong, online sales this com­ing Mon­day, Decem­ber 10, will be up 7% over the same day last year. 7% YoY sales growth is impres­sive but low com­pared to the 18%, and 17% YoY sales growth we...

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Big data, precise results

Digital Index, Predictive Analytics · By Tyler White On November 27, 2012 · 1 Comment
accuracy

Adobe Dig­i­tal Index went out on a limb to pre­dict and report on both the total size and growth of the online retail mar­ket. Only Adobe is in a posi­tion to sup­ply this infor­ma­tion and only Adobe attempted to do so.

That’s hard to do. There are many ways to run...

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