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Wes Funk

Which Social Platform Works Better For Marketers?

Social Media · By Wes Funk On February 17, 2010 · 9 Comments

The answer is it depends.  Are you focused on cus­tomer com­mu­ni­ca­tion, brand expo­sure or increas­ing traf­fic to your site?  From Face­book to YouTube to Digg and beyond the list of social media sites con­tin­ues to grow at an extra­or­di­nary pace, mak­ing the task of choos­ing the right route to expand social media mar­ket­ing increas­ingly com­plex....

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Social Media in 30 Seconds

Digital Marketing · By Wes Funk On April 28, 2009 · 72 Comments

If you’ve ever had a hard time explain­ing “Social Media” to your fam­ily (or your col­leagues) here’s a lit­tle graphic that illus­trates the dif­fer­ence between Social News, User-Generated Con­tent, and Net­work­ing sites.

UPDATE: You can now click on the image below to down­load the file. Or find it on SlideShare.

Cat­e­gories of...

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SEM tactic #1. Refining Keyword Bidding

Search Engine Marketing · By Wes Funk On June 24, 2008 · Add Comment

As Mar­keters, we often get busy with the mechan­ics of mar­ket­ing and for­get some of the fun­da­men­tals of key­word bid­ding.  Here’s a quick check­list to make sure your bids are optimized.

•    Search Engine Suggestions

Search engines offer sug­ges­tions on where to set your bids, based on the land­scape
and his­tor­i­cal search traf­fic.  They...

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Online Marketing Tactics: ‘No More Dish Soap’

Search Engine Marketing · By Wes Funk On June 12, 2008 · Add Comment

Remem­ber when we used to actu­ally watch com­mer­cials?  As an exper­i­ment some­time, take an extra few min­utes to not skip the com­mer­cials of your favorite TV show.  You might be sur­prised by how many are not rel­e­vant to you.

Search engines have raised our expec­ta­tions.  When I enter a search into Google, I expect results to...

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