Adobe Digital Marketing Blog

Which Social Platform Works Better For Marketers?

Social Media · By Wes Funk On February 17, 2010 · 9 Comments

The answer is it depends. Are you focused on customer communication, brand exposure or increasing traffic to your site? From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex....

Social Media in 30 Seconds

Digital Marketing · By Wes Funk On April 28, 2009 · 72 Comments

If you’ve ever had a hard time explaining “Social Media” to your family (or your colleagues) here’s a little graphic that illustrates the difference between Social News, User-Generated Content, and Networking sites.

UPDATE: You can now click on the image below to download the file. Or find it on SlideShare.

Categories of...

SEM tactic #1. Refining Keyword Bidding

Search Engine Marketing · By Wes Funk On June 24, 2008 · Add Comment

As Marketers, we often get busy with the mechanics of marketing and forget some of the fundamentals of keyword bidding. Here’s a quick checklist to make sure your bids are optimized.

• Search Engine Suggestions

Search engines offer suggestions on where to set your bids, based on the landscape
and historical search traffic. They...

Online Marketing Tactics: ‘No More Dish Soap’

Search Engine Marketing · By Wes Funk On June 12, 2008 · Add Comment

Remember when we used to actually watch commercials? As an experiment sometime, take an extra few minutes to not skip the commercials of your favorite TV show. You might be surprised by how many are not relevant to you.

Search engines have raised our expectations. When I enter a search into Google, I expect results to...

Wes Funk

SEM tactic #1. Refining Keyword Bidding

Online Marketing Tactics: ‘No More Dish Soap’

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