We are beyond excited to share that Adobe had crossed over into the Leader Quad­rant in the May 21, 2014, Gart­ner Mul­ti­chan­nel Cam­paign Man­age­ment (MCCM) Magic Quad­rant. At Adobe, we dili­gently work with the ana­lysts who cover our indus­try and have had much respect for Gartner’s work in this space. So when we found out that we moved “up and to the right” into the Leader Quad­rant, we thought it was worth­while to note.

If you’ve fol­lowed the dig­i­tal mar­ket­ing indus­try in the last cou­ple of years, you know there has been much con­sol­i­da­tion, includ­ing the acqui­si­tion of Neolane, which is now Adobe Cam­paign. This con­stant state of change not only adds pres­sure on ven­dors to win the hearts—and wallets—of new cus­tomers, but it pro­vides a new level of dis­rup­tion that is forc­ing ven­dors to con­tinue down the path of inno­va­tion, while also deliv­er­ing on the promise of an inte­grated technology.

For the record, we believe our posi­tion­ing in this MQ proves that we con­tinue to deliver on both fronts. Adobe’s exec­u­tive strat­egy, vision, and com­mit­ment to mar­ket­ing make us an obvi­ous choice for cus­tomers. No other ven­dor in the space can touch Adobe when it comes to com­bin­ing best in class dig­i­tal con­tent with cross-channel exe­cu­tion.  This strat­egy will allow mar­keters to use Adobe solu­tions for all aspects of the cus­tomer engage­ment lifecycle.

I am par­tic­u­larly proud that we moved from Vision­ary to Leader, which we believe says a lot about the work we have done in the last year. As you peruse the report, you will see that not only did we enter into the Lead­ers Quad­rant, but we were placed far­thest along the “com­plete­ness of vision” axis. We con­sider this a tes­ta­ment to the single-minded focus and unique strengths—in con­tent, data, expe­ri­ence deliv­ery, and digital—that we bring to the Adobe Mar­ket­ing Cloud.

Adobe has made great strides in the cam­paign man­age­ment space in the last year, and there’s more to come. With every­thing from sign­ing 60+ new cus­tomers in the last year to our new pric­ing model to deliv­er­ing key inte­gra­tions with sib­ling solu­tions in Adobe Mar­ket­ing Cloud, we feel well posi­tioned to con­tinue to serve cross-channel mar­keters as their needs evolve and expand to include more chan­nels, real-time actions, and com­plex data management.

Want to learn more about how Adobe com­petes?  Down­load a copy at Gart​ner​.com

Gart­ner does not endorse any ven­dor, prod­uct, or ser­vice depicted in its research pub­li­ca­tions, and it does not advise tech­nol­ogy users to select only those ven­dors with the high­est rat­ings. Gart­ner research pub­li­ca­tions con­sist of the opin­ions of Gartner’s research orga­ni­za­tion and should not be con­strued as state­ments of fact. Gart­ner dis­claims all war­ranties, expressed or implied, with respect to this research, includ­ing any war­ranties of mer­chantabil­ity or fit­ness for a par­tic­u­lar purpose.