We are beyond excited to share that Adobe had crossed over into the Leader Quadrant in the May 21, 2014, Gartner Multichannel Campaign Management (MCCM) Magic Quadrant. At Adobe, we diligently work with the analysts who cover our industry and have had much respect for Gartner’s work in this space. So when we found out that we moved “up and to the right” into the Leader Quadrant, we thought it was worthwhile to note.
If you’ve followed the digital marketing industry in the last couple of years, you know there has been much consolidation, including the acquisition of Neolane, which is now Adobe Campaign. This constant state of change not only adds pressure on vendors to win the hearts—and wallets—of new customers, but it provides a new level of disruption that is forcing vendors to continue down the path of innovation, while also delivering on the promise of an integrated technology.
For the record, we believe our positioning in this MQ proves that we continue to deliver on both fronts. Adobe’s executive strategy, vision, and commitment to marketing make us an obvious choice for customers. No other vendor in the space can touch Adobe when it comes to combining best in class digital content with cross-channel execution. This strategy will allow marketers to use Adobe solutions for all aspects of the customer engagement lifecycle.
I am particularly proud that we moved from Visionary to Leader, which we believe says a lot about the work we have done in the last year. As you peruse the report, you will see that not only did we enter into the Leaders Quadrant, but we were placed farthest along the “completeness of vision” axis. We consider this a testament to the single-minded focus and unique strengths—in content, data, experience delivery, and digital—that we bring to the Adobe Marketing Cloud.
Adobe has made great strides in the campaign management space in the last year, and there’s more to come. With everything from signing 60+ new customers in the last year to our new pricing model to delivering key integrations with sibling solutions in Adobe Marketing Cloud, we feel well positioned to continue to serve cross-channel marketers as their needs evolve and expand to include more channels, real-time actions, and complex data management.
Want to learn more about how Adobe competes? Download a copy at Gartner.comGartner does not endorse any vendor, product, or service depicted in its research publications, and it does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.