To enhance ser­vices and rein­force cus­tomer rela­tion­ships, real estate ser­vice provider SeL­oger is using Adobe Cam­paign in Adobe Mar­ket­ing Cloud to cen­tral­ize cus­tomer data and auto­mate com­mu­ni­ca­tions. The solu­tion is also help­ing SeL­oger improve real-time cam­paign tar­get­ing and personalization.

Our pri­mary objec­tive was to improve ser­vices and the com­mer­cial value of our tar­get audi­ences to real estate pro­fes­sion­als,” says Jean-Michel Berthe­lier, CIO, SeL­oger Group. “We’ve accom­plished this with Adobe Cam­paign, increas­ing our cam­paign effi­ciency and the num­ber of real estate trans­ac­tions sup­ported.” http://​adobe​.ly/​1​j​e​W​Nqx