To enhance services and reinforce customer relationships, real estate service provider SeLoger is using Adobe Campaign in Adobe Marketing Cloud to centralize customer data and automate communications. The solution is also helping SeLoger improve real-time campaign targeting and personalization.

“Our primary objective was to improve services and the commercial value of our target audiences to real estate professionals,” says Jean-Michel Berthelier, CIO, SeLoger Group. “We’ve accomplished this with Adobe Campaign, increasing our campaign efficiency and the number of real estate transactions supported.”