Digital Advertising

Social Ads – The Chicken or The Egg Dilemma

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On June 8, 2011 · Add Comment

At Efficient Frontier, we’re pretty big believers in the value of the social click on Facebook. Social clicks are clicks on ads that include a social endorsement from a connection, and we’ve seen that clicks have growing importance on campaign success. We’re also huge fans of Sponsored Stories on Facebook (we have all seven types integrated...

Search Updates from Seattle — YaBing! Style

Digital Advertising, Digital Marketing · By Efficient Frontier On June 8, 2011 · Add Comment

I recently attended the Yahoo! Search and Bing Customer Forum in Seattle, WA, a precursor to SMX Advanced. Rob Wilk, Senior Director, Account Management, Yahoo! and David Ku, Corporate Vice President, Ad Platform, Microsoft, provided the opening remarks and called to order a day of insightful presentations.

The first few hours included:

“Bing Consumer...

Putting the ‘R’ in ROI

Digital Advertising, Digital Marketing · By admin On June 2, 2011 · 1 Comment

One of the most common questions we hear from brand marketers is, “How do we measure the ROI of our social investment?” To which we reply, “What’s your ‘R’?”

Social ROI isn’t all that complicated. The confusion seen in the marketplace stems from a lack of asking the right questions at the outset. Without knowing what...

May CPCs: Steady numbers across the board

Digital Advertising, Digital Marketing · By Efficient Frontier On June 2, 2011 · Add Comment

In May, CPCs increased by 3 to 4% in the Automotive and Retail verticals as Finance CPCs declined slightly by 4% MoM. On a YoY basis, however, Finance CPCs are up 40%, indicating the continuing strength in the sector. We will report June CPCs when the second quarter rounds up.

Dr....

Kara Swisher Interviews Efficient Frontier & Context Optional

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 31, 2011 · Add Comment

We were thrilled to have Kara Swisher of All Things Digital interview our fearless leaders, Kevin Barenblat and David Karnstedt in Context Optional’s Maiden Lane office last week. Armed with (and might we add already nostalgic for) her Flip camera, Swisher lead off with the essential question: What was the goal of bringing the...

Building your Facebook fan base: Tips for CMOs

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 26, 2011 · Add Comment

Roger: “So do you like me or like-like me?”

JWoww: “Like-like.”

–Jersey Shore

JWoww seriously digs Roger; she “like-likes” him. A “like” would not have sufficed to communicate her intent — something more had to be said. That is why Roger asked for clarification. It is this basic insight that CMOs have to understand if they...

April CPCs: Finance continues to grow while automotive and retail remain steady

Digital Advertising, Digital Marketing · By Efficient Frontier On May 20, 2011 · Add Comment

Finance CPCs continued their upward march in April as CPCs climbed 11.3% MoM and 40% YoY. Automotive and Retail CPCs remained stable as CPCs increased 1.9% and 4.7% MoM respectively.

Note on Travel CPCs: We saw a lot of variance in our travel CPC data and decided not to publish this...

April 2011 Display CPM & Volume trends

Digital Advertising, Digital Marketing · By Chris Jacob On May 16, 2011 · Add Comment

April 2011, being the start of a new quarter, saw a pullback in overall Impression volume in Display. This is not unusual for two reasons. The first is that Q1 is historically a strong quarter for Display (particularly in sectors like Finance), and the second is that advertisers who are nearing the end of a quarterly or annual fiscal period may want to spend unused ad budgets.

The Social Media Upfront is Now in the Books

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 12, 2011 · Add Comment

On Tuesday, Efficient Frontier hosted the first Social Media Upfront in NY. The event was held at Studio 450, a fantastic space with 360 views across Manhattan and over the Hudson River. Over 400 people spanning direct clients, agencies, publishers, and partners joined Efficient Frontier for a great afternoon of content...

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Search Updates from Seattle — YaBing! Style

Putting the ‘R’ in ROI

May CPCs: Steady numbers across the board

April CPCs: Finance continues to grow while automotive and retail remain steady

April 2011 Display CPM & Volume trends

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