Digital Advertising

Kara Swisher Interviews Efficient Frontier & Context Optional

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 31, 2011 · Add Comment

We were thrilled to have Kara Swisher of All Things Digital interview our fearless leaders, Kevin Barenblat and David Karnstedt in Context Optional’s Maiden Lane office last week. Armed with (and might we add already nostalgic for) her Flip camera, Swisher lead off with the essential question: What was the goal of bringing the...

Building your Facebook fan base: Tips for CMOs

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 26, 2011 · Add Comment

Roger: “So do you like me or like-like me?”

JWoww: “Like-like.”

–Jersey Shore

JWoww seriously digs Roger; she “like-likes” him. A “like” would not have sufficed to communicate her intent — something more had to be said. That is why Roger asked for clarification. It is this basic insight that CMOs have to understand if they...

April CPCs: Finance continues to grow while automotive and retail remain steady

Digital Advertising, Digital Marketing · By Efficient Frontier On May 20, 2011 · Add Comment

Finance CPCs continued their upward march in April as CPCs climbed 11.3% MoM and 40% YoY. Automotive and Retail CPCs remained stable as CPCs increased 1.9% and 4.7% MoM respectively.

Note on Travel CPCs: We saw a lot of variance in our travel CPC data and decided not to publish this...

April 2011 Display CPM & Volume trends

Digital Advertising, Digital Marketing · By Chris Jacob On May 16, 2011 · Add Comment

April 2011, being the start of a new quarter, saw a pullback in overall Impression volume in Display. This is not unusual for two reasons. The first is that Q1 is historically a strong quarter for Display (particularly in sectors like Finance), and the second is that advertisers who are nearing the end of a quarterly or annual fiscal period may want to spend unused ad budgets.

The Social Media Upfront is Now in the Books

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 12, 2011 · Add Comment

On Tuesday, Efficient Frontier hosted the first Social Media Upfront in NY. The event was held at Studio 450, a fantastic space with 360 views across Manhattan and over the Hudson River. Over 400 people spanning direct clients, agencies, publishers, and partners joined Efficient Frontier for a great afternoon of content...

April 2011 Display Publisher CPMs: Business & Finance Publishers Share Grows

Digital Advertising, Digital Marketing · By Chris Jacob On May 6, 2011 · 2 Comments

The other interesting trend in April was the sharp rise in both the number of Business and Finance sites as well as the overall impression share from those sites compared to the Q1 period. With things like tax season and corporate Q1 earnings announcements, these types of sites would have seen a lot of traffic in April and hence were great places for Advertisers to find their audience.

Taking the Lead in Social Media Marketing: Efficient Frontier Acquires Context Optional

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 4, 2011 · Add Comment

Today is an exciting day for Efficient Frontier. We’ve just announced that we’ve acquired Context Optional, thereby creating the first comprehensive suite of solutions for social media marketing. Context Optional has quickly become a leader in enterprise social marketing solutions, maintaining and engaging audiences on behalf of major Fortune 500 companies. Joining forces with Context...

AdX Or GDN – Which Version of Google Display Is Right for Me?

Digital Advertising, Digital Marketing · By Chris Jacob On May 3, 2011 · 2 Comments

If you are an advertiser who really wants Display to be a major part of your marketing efforts and you want to fully understand and action the interaction the audience has with your Display creatives and other channels like SEM, then AdX would be your best option.

Facebook 101 – Images/Ads

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On April 27, 2011 · Add Comment

In case you haven’t heard, you can advertise on Facebook now. Great! So how do you get started? Here are some things we have learned so far (through our own testing, as well as conversations with Facebook reps and engineers). It’s not an exact science yet, and I wouldn’t presume to define it as “best...

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Digital Advertising

April CPCs: Finance continues to grow while automotive and retail remain steady

April 2011 Display CPM & Volume trends

April 2011 Display Publisher CPMs: Business & Finance Publishers Share Grows

AdX Or GDN – Which Version of Google Display Is Right for Me?

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