Digital Marketing

Ad Week Panel Recap: Is Digital Advertising Delivering on its Full Potential?

Digital Advertising, Digital Marketing · By Craig Corica On October 2, 2012 · 1 Comment

Advertising Week is now in full force with more than 80,000 attendees (brands, digital agencies, marketers/advertisers, media companies and more) scurrying around the Big Apple hoping to gain or share some insights into the future of advertising. Lots of people, lots of panels, lots of networking, lots of parties – and Adobe...

The Social Marketing Detectives: Adobe CS6 Launch Case Study

Digital Marketing, Social Media · By Cassandra Faria On October 2, 2012 · Add Comment

Last week during Social Media Week London, Simon Morris, Marketing Director EMEA (@smorris75), shared how Adobe fully leveraged social media for the pivotal CS6 launch earlier this year.

To learn more and find out some of the results of the campaign, check out the presentation on Slideshare:

...

A Simple Marketing Equation: Data + Math = Optimal Ad Performance with Adobe AdLens

Digital Advertising, Digital Marketing · By Bill Mungovan On October 1, 2012 · 4 Comments

Marketers consistently tell me they need help simplifying, measuring and optimizing their ads, particularly across channels. At the same time, they’re looking to squeeze as much efficiency out of their marketing programs as humanly possible. Whether they realize it or not, these two efforts are at odds with one another.

Take a look...

Socialize with us at Advertising Week 2012

Digital Advertising · By Matt Rozen On September 30, 2012 · Add Comment

We wrote previously about how you can find Adobe at Advertising Week 2012 in the “Advertising Week Experience”. Here are some more details so if you’re in NYC, you can join us. And if you can’t make it, join us virtually and socially:

We’ll be at Times...

The Conversation at #DMEXCO

Digital Marketing, Social Media · By Cassandra Faria On September 26, 2012 · Add Comment

Earlier this month we enjoyed a fantastic couple of days at DMEXCO in Germany, where Adobe SVP, David Karnstedt, shared his views on data activation and the future of marketing.

We decided to take a snapshot of...

All The Website’s A Stage

Digital Marketing · By Parth Mukherjee On September 24, 2012 · Add Comment

And all the men and women merely visitors. Or are they?

There’s a reason why I’ve chosen to open with a word play on Shakespeare. If you’ve followed the history of theatre and the stage, much of the changes have been driven by the form of entertainment, the need of the audience and the...

Win 2 Tickets to the #SMWClosing Party in London!

Social Media · By Cassandra Faria On September 24, 2012 · Add Comment

We are excited to sponsor the biggest closing party ever seen at Social Media Week London!

To celebrate, we are giving away 2 tickets, so you and a friend can join on us on Thursday 27 September to party in style at the glamorous Sanderson Hotel, London!

Enjoy a night of chilled beverages,...

Five Steps to Superb Social Management & Measurement

Digital Marketing, Social Media · By Cassandra Faria On September 24, 2012 · Add Comment

Managing & Measuring Social, brought to you by @AdobeSocial & @Econsultancy

We wanted to get a snapshot of social media uses, challenges and needs from companies today. So in our latest Digital Intelligence Briefing, produced in partnership with Econsultancy, we surveyed over 650 marketers in Europe and the US to find out how they are managing and measuring social media.

We found that:

...

Adobe Designated as a Strategic Preferred Marketing Developer (PMD) by Facebook

Social Media · By Chad Warren On September 20, 2012 · 3 Comments

We value our great relationship with Facebook. Not only do they power the digital relationships and communication between nearly a billion people, Facebook plays a critical role in powering relationships that brands never previously had with consumers. Facebook is a ubiquitous part of the digital experience—something we are deeply invested in across Adobe.

That’s why...

Adobe at Advertising Week & SMX East in NYC

Digital Advertising, Search Engine Marketing · By Craig Corica On September 19, 2012 · 1 Comment

Are you headed to the Big Apple for Advertising Week (Oct. 1–5)? Adobe will be there speaking on several panels and showcasing some of our digital marketing solutions at The Advertising Week Experience inside The Times Center. Here’s a rundown of the Adobe panels and when/where we’re speaking at the event:

Tuesday, Oct. 2 |...

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