Digital Marketing

Dining and dishing: We host our first media dinner where colleagues share insights on effectively marketing on Facebook

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On June 29, 2011 · Add Comment

This past week, we had the pleasure of hosting what we hope will be the first of many intimate gatherings with colleagues and members of the press. It’s been a whirlwind few months for Efficient Frontier, in no small part due to our acquisition of Context Optional, a leader in enterprise social marketing solutions. With...

Catching the Wave: Tips for Maximizing Travel Seasonality

Digital Advertising, Digital Marketing · By Efficient Frontier On June 16, 2011 · Add Comment

It’s June, which means the summer is here, which means it’s almost time to use up that summer vacation you’ve been stockpiling. Yes!

But what does this mean for travel clients?

Here are three tips for marketers to maximize destination seasonality:

1) Know Thy Spikes

2) Know Thy Word Order

3) Know Thy Betas

Know Thy Spikes

This...

Do we really need another Content Management System?

Digital Marketing · By Brandon Hartness On June 14, 2011 · 2 Comments

Interesting that historically, a Content Management System (CMS) is typically defined as a tool to manage assets. Is a CMS tool really just a commoditized utility to manage assets? Why do we need to manage assets? Shouldn’t we be managing customers? The customers that visit our website exhibit distinct behavioral patterns, and we should be...

Engaging Skiers with Mobile and Social Channels: Vail Resorts

Mobile · By Ray Pun On June 14, 2011 · Add Comment

One of our clients, Vail Resorts, who presented at the Adobe Omniture Summit was recently featured in a story by Mobile Marketer:

http://www.mobilemarketer.com/cms/news/content/10040.html

The analytics team at Vail leveraged both the Adobe Digital Marketing Suite and Adobe Consulting to achieve cross channel measurement of their Epic Mix initiative that includes a mobile app,...

Social Ads – The Chicken or The Egg Dilemma

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On June 8, 2011 · Add Comment

At Efficient Frontier, we’re pretty big believers in the value of the social click on Facebook. Social clicks are clicks on ads that include a social endorsement from a connection, and we’ve seen that clicks have growing importance on campaign success. We’re also huge fans of Sponsored Stories on Facebook (we have all seven types integrated...

Search Updates from Seattle — YaBing! Style

Digital Advertising, Digital Marketing · By Efficient Frontier On June 8, 2011 · Add Comment

I recently attended the Yahoo! Search and Bing Customer Forum in Seattle, WA, a precursor to SMX Advanced. Rob Wilk, Senior Director, Account Management, Yahoo! and David Ku, Corporate Vice President, Ad Platform, Microsoft, provided the opening remarks and called to order a day of insightful presentations.

The first few hours included:

“Bing Consumer...

Putting the ‘R’ in ROI

Digital Advertising, Digital Marketing · By admin On June 2, 2011 · 1 Comment

One of the most common questions we hear from brand marketers is, “How do we measure the ROI of our social investment?” To which we reply, “What’s your ‘R’?”

Social ROI isn’t all that complicated. The confusion seen in the marketplace stems from a lack of asking the right questions at the outset. Without knowing what...

May CPCs: Steady numbers across the board

Digital Advertising, Digital Marketing · By Efficient Frontier On June 2, 2011 · Add Comment

In May, CPCs increased by 3 to 4% in the Automotive and Retail verticals as Finance CPCs declined slightly by 4% MoM. On a YoY basis, however, Finance CPCs are up 40%, indicating the continuing strength in the sector. We will report June CPCs when the second quarter rounds up.

Dr....

The Highlights: Adobe Omniture Summit EMEA 2011

Digital Marketing · By Neil Morgan On June 2, 2011 · Add Comment

With a record turnout of over 1,300 digital marketers, this year’s Summit was our biggest and best one yet!

Here are some of the highlights:

Brett Error Hits London

Due to popular demand, you can now watch Omniture’s Chief Technologist hitting the streets and talking to Londoners about what they think of the...

Kara Swisher Interviews Efficient Frontier & Context Optional

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 31, 2011 · Add Comment

We were thrilled to have Kara Swisher of All Things Digital interview our fearless leaders, Kevin Barenblat and David Karnstedt in Context Optional’s Maiden Lane office last week. Armed with (and might we add already nostalgic for) her Flip camera, Swisher lead off with the essential question: What was the goal of bringing the...

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Digital Marketing

Catching the Wave: Tips for Maximizing Travel Seasonality

Do we really need another Content Management System?

Search Updates from Seattle — YaBing! Style

Putting the ‘R’ in ROI

May CPCs: Steady numbers across the board

The Highlights: Adobe Omniture Summit EMEA 2011

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