Digital Marketing

April 2011 Display CPM & Volume trends

Digital Advertising, Digital Marketing · By Chris Jacob On May 16, 2011 · Add Comment

April 2011, being the start of a new quarter, saw a pullback in overall Impression volume in Display. This is not unusual for two reasons. The first is that Q1 is historically a strong quarter for Display (particularly in sectors like Finance), and the second is that advertisers who are nearing the end of a quarterly or annual fiscal period may want to spend unused ad budgets.

15 for 15: New Capabilities for Mobile Measurement and Analytics

Mobile · By Ray Pun On May 12, 2011 · Add Comment

It’s no surprise that as we talk to our customers about their goals and strategy, the Mobile channel is playing an increasingly critical role.The amount of data that we collect from mobile devices continues to grow each year and we see marketers investing in tactics such as mobile sites, mobile apps, or mobile...

Europe’s Biggest Digital Marketing Conference Hits London

Digital Marketing · By Neil Morgan On May 12, 2011 · Add Comment

Europe’s Biggest Digital Marketing Conference Hits London

The Adobe Omniture Summit EMEA 2011 is just around the corner, and the team has been working round the clock to bring you an event to remember! Here are some key items of information to help you get the most from the event:

Social Media Resources

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The Social Media Upfront is Now in the Books

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 12, 2011 · Add Comment

On Tuesday, Efficient Frontier hosted the first Social Media Upfront in NY. The event was held at Studio 450, a fantastic space with 360 views across Manhattan and over the Hudson River. Over 400 people spanning direct clients, agencies, publishers, and partners joined Efficient Frontier for a great afternoon of content...

April 2011 Display Publisher CPMs: Business & Finance Publishers Share Grows

Digital Advertising, Digital Marketing · By Chris Jacob On May 6, 2011 · 2 Comments

The other interesting trend in April was the sharp rise in both the number of Business and Finance sites as well as the overall impression share from those sites compared to the Q1 period. With things like tax season and corporate Q1 earnings announcements, these types of sites would have seen a lot of traffic in April and hence were great places for Advertisers to find their audience.

Taking the Lead in Social Media Marketing: Efficient Frontier Acquires Context Optional

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 4, 2011 · Add Comment

Today is an exciting day for Efficient Frontier. We’ve just announced that we’ve acquired Context Optional, thereby creating the first comprehensive suite of solutions for social media marketing. Context Optional has quickly become a leader in enterprise social marketing solutions, maintaining and engaging audiences on behalf of major Fortune 500 companies. Joining forces with Context...

AdX Or GDN – Which Version of Google Display Is Right for Me?

Digital Advertising, Digital Marketing · By Chris Jacob On May 3, 2011 · 2 Comments

If you are an advertiser who really wants Display to be a major part of your marketing efforts and you want to fully understand and action the interaction the audience has with your Display creatives and other channels like SEM, then AdX would be your best option.

Facebook 101 – Images/Ads

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On April 27, 2011 · Add Comment

In case you haven’t heard, you can advertise on Facebook now. Great! So how do you get started? Here are some things we have learned so far (through our own testing, as well as conversations with Facebook reps and engineers). It’s not an exact science yet, and I wouldn’t presume to define it as “best...

Tips For Managing Ad Fatigue on Facebook

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On April 25, 2011 · 1 Comment

In my latest Search Engine Land column, I take a look at the phenomenon known as “ad fatigue” and offer tips for how to combat it when managing your ad campaigns on Facebook.

Due to the nature of Facebook, it’s likely that users will see your ad repeatedly, which may potentially render them less effective...

Facebook: Let’s Get Personal

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On April 21, 2011 · Add Comment

Everett Rogers published the “Diffusion of Innovations” in 1962, which according to Wikipedia, is “a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.” In layman’s terms, it’s this classic graph that they show you on the first day of business school:

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Digital Marketing

April 2011 Display CPM & Volume trends

15 for 15: New Capabilities for Mobile Measurement and Analytics

Europe’s Biggest Digital Marketing Conference Hits London

April 2011 Display Publisher CPMs: Business & Finance Publishers Share Grows

AdX Or GDN – Which Version of Google Display Is Right for Me?

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