Social Media

Measuring Impact of Tumblr with Adobe Social and Adobe Analytics

Analytics, Social Media · By Steve Wirig On March 13, 2013 · 1 Comment

With so much difficulty in measuring the value of social programs and platforms, Tumblr is a blessing from the Social Platform heavens.

Tumblr pages are customizable and therefore allows for a number of measurement methodologies that most 3rd party social platforms do not. Ultimately, this means we are able to have...

What Does the New Facebook News Feed Layout Mean For Social Marketers?

Social Media · By Jordan Enright-Schulz On March 13, 2013 · 9 Comments

Last week, Facebook announced a new layout of the Facebook Home Page designed to reduce clutter, make stories more visual and engaging, and help users sort through the flood of stories to find those they are most interested in. The change seems sure to benefit users, but many of our customers are asking us how...

Why Adobe Social 3.0 Rocks

Social Media · By Lawrence Mak On March 1, 2013 · Add Comment

Adobe Takes the Next Step to Evolve Social Marketing for Businesses

Today I’m excited to announce our newest version of Adobe Social. What’s new? A lot! We have completely overhauled the user experience with a focus on seamlessly converting social data into business insight. We have also reimagined the social marketer’s day-to-day workflow to...

Get Social at Adobe Summit

Social Media · By Emi Hofmeister On February 22, 2013 · Add Comment

Since the general release of Adobe Social this past September, we have seen significant customer adoption by a wide array of companies, including:

Retail - Guitar Center Travel & Tourism — Caesars Entertainment Automotive — Kelley Blue Book High-tech BtoB — Computer Sciences Corp

As we’ve engaged with these customers, it has become...

Adobe Brings Twitter Ads to Life; Announces Early Campaign Results

Digital Advertising, Social Media · By Justin Merickel On February 20, 2013 · 14 Comments

Easily select social advertising channels through Media Optimizer. Facebook, Twitter and LinkedIn are fully integrated with our cross-channel advertising platform.

Earlier today, Twitter announced its new Twitter Ads API Program. Adobe is an early Ads API partner and we have been testing the functionality with several key customers including Levi Strauss & Co., Threadless, as well as our own Adobe account with the goal of bringing Twitter’s Promoted Products to a broader set...

Facebook Exchange Drives Solid Preliminary Results for Adobe’s Ad Customers

Digital Advertising, Social Media · By Pete Kluge On February 14, 2013 · 3 Comments

Adobe Media Optimizer, the only fully integrated digital advertising platform in the industry that manages, optimizes and accurately forecasts the performance of ad campaigns across channels, is now out of beta with our Facebook Exchange (FBX) offering, which allows marketers to buy ads on Facebook via real-time bidding (RTB). Adobe’s integration allows our customers...

Adobe Social Joins the Twitter Certified Products Program

Social Media · By Jordan Enright-Schulz On January 21, 2013 · Add Comment

Twitter has helped to power a dramatic shift in the way brands interact with consumers online, from customer service, to sales and product promotion, to advocacy and evangelism. We value our strong relationship with Twitter and we are proud of the capabilities we offer our customers around publishing, moderating, and measuring their Twitter content and...

You May Have a Social Listening Problem.

Digital Marketing, Social Media · By Steve Wirig On January 7, 2013 · Add Comment

“You have a hearing problem.”

At least, this is what my spouse will tell me frequently. However, I would argue that this statement is false, and that my condition is more of a listening problem. The Merriam-Webster definition of the two words shows a clear difference:

To Hear: To perceive or apprehend by the ear

...

ACTIVE Network registers impact to bottom line using Adobe Marketing Cloud to transform social media activity into commerce.

Analytics, Social Media · By Mark Boothe On December 12, 2012 · Add Comment

As a leader in cloud-based Activity and Participant Management (APM), ACTIVE Network transforms social media activity into commerce for partner events and offers. Using Adobe Marketing Cloud, the company is leveraging web analytics to optimize social media campaigns and align messaging with marketing and business goals.

“Data is the fundamental source of truth,” says...

The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site

Social Media · By Christine Beury On December 4, 2012 · Add Comment

Our digital marketing campaign has been in the market for over a month. Let’s dive deeper into the Adobe Marketing Cloud web site experience and get an update on our social marketing.

Learning #1:

Brand-focused paid media drives significant traffic to our web site, but at a lower engagement rates then other traffic sources.

...

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