Social Media

Why All the Interest in Pinterest?

Social Media · By Steve Wirig On June 14, 2012 · 3 Comments

You may have noticed Pinterest catching up with and even surpassing the likes of Twitter and Facebook as one of the top social-referrers to your site. It’s PINSANE! (okay, that is the first and last pin-play) Here is actual data from one online retailer:

Although Facebook still commands a hefty lead in terms of...

You Can Measure Your Reputation Right Now with SocialAnalytics

Social Media · By Joe Walker On May 29, 2012 · 1 Comment

Reputation matters. Many marketers and brand managers are probably wondering how best to leverage social media to gauge reputation. Until now, sentiment scores and cherry picked mentions (or as we call them, ‘verbatims’) from sentiment reports have served this function for most. This method, though, has two problems: 1) the lack of accuracy in sentiment...

Do Facebook ads carry their weight?

Digital Advertising, Social Media · By Sid Shah On May 17, 2012 · 2 Comments

Recent reports have suggested that Facebook advertising is not very effective and in comparison to Google provides significantly less value. There has been some interesting debate about this comparison, which peaked when GM announced it was not finding Facebook advertising effective and cut its Facebook ad budget. However, other reports have suggested that brands such...

Using Dependent Code: Adding the Twitter Handle Name to Your Referring Traffic

Media & Entertainment, Social Media · By Lamont Crook On May 15, 2012 · 1 Comment

A common request I hear from customers is the desire to integrate 3rd party data inside the digital marketing suite. There are a few approaches to do this. SAINT classifications allow you to add metadata to a particular data point. Generally, we see this tool used to give campaigns friendly names or make an unfriendly...

Adobe First Facebook Preferred Marketing Developer Awarded All 4 Facebook API Badges – What Does This Mean For You?

Social Media · By Lawrence Mak On April 19, 2012 · 5 Comments

Facebook continues to expand as a significant social marketing platform, today announcing its Preferred Marketing Developer (PMD) program. Adobe is the first PMD member (out of an initial 232) awarded qualifications for all four of Facebook’s Marketing APIs – Pages, Ads, Apps and Insights.

But what does that mean exactly and why is this...

Do flat CPCs Indicate a Drop in Advertising Spend?

Digital Marketing, Social Media · By Efficient Frontier On March 27, 2012 · Add Comment

As we are preparing our analysis for our upcoming State of Digital Marketing quarterly report, we noticed that CPC trends for most verticals were flat YoY and quarter on quarter (QoQ). This is a continuing theme from last quarter where we noticed a similar trend. CPCs in the finance category...

fMC: The Facebook Page Becomes Your Campaign in Real Time

Digital Advertising, Digital Marketing, Social Media · By MichaThomas On February 29, 2012 · 1 Comment

Today at Facebook’s® first ever fMC, the company revealed exciting changes to Facebook Pages. We think this opens new opportunities for marketers to use the Facebook Page as the campaign. Curious about how that might look? Read on for our point of view on the new Facebook Page update.

fMC: The Facebook Page Becomes Your Campaign in Real Time

Social Media · By Lawrence Mak On February 29, 2012 · Add Comment

Today at Facebook’s® first ever fMC, the company revealed exciting changes to Facebook Pages, which is the centerpiece for a brand’s presence on Facebook. These changes will require marketers to re-examine how they express themselves on Facebook, and how and where they tell their stories on the world’s leading social network. Facebook will have businesses switch to the new Facebook Pages by March 30th.

Facebook’s IPO: The $100 Billion Question for Marketers

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On February 9, 2012 · Add Comment

Now that Facebook has filed its IPO there is much speculation regarding its value and how being a public company will impact the social network for consumers and brands. While it is up to Wall Street to value the company’s true worth, we, as marketers, should look at some key Facebook trends to evaluate future...

The Rise of Social ROI, the Decline of Offline Media and the Age of the Math Men

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On February 3, 2012 · Add Comment

A lot of heads turned when P&G, one of the world’s largest advertisers with a marketing budget of $10 billion annually, announced the layoff of 1,600 marketing people. Bob McDonald, CEO of P&G, said, “In the digital space, with things like Facebook and Google and others, we find that return on investment of the advertising...

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