Social Media

Webinar Series: Google+: The Convergence of Search and Social

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On January 26, 2012 · Add Comment

Our webinar series has covered interesting topics and received great participation, but this week’s webinar, “Google+: The Convergence of Search and Social” had such great attendance, interaction and follow up requests that we had to share. The topic is obviously very timely given Google+’s recent entry into the social mix for brands and their recent...

Adobe Completes Acquisition of Efficient Frontier

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On January 15, 2012 · Add Comment

Today, Adobe solutions are central to how digital marketing and advertising are created, managed, executed, measured and optimized. Our focus on market leadership in the digital marketing space has driven some dramatic changes at Adobe including the recent acquisition of Efficient Frontier, a leader in multi-channel and auction-based digital advertising optimization across search, display...

Efficient Frontier & Context Optional release joint State of Digital Marketing Report for Q4 2011

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On January 13, 2012 · Add Comment

Today, we release our highly anticipated quarterly State of Digital Marketing Report for Q4 2011, now in partnership with Context Optional. These joint reports – with Efficient Frontier’s robust data in the digital marketing industry and valuable insights from the Context Optional customer index – have been an incredible resource for current industry trends and future...

Adobe SocialAnalytics European Launch Roadshow

Social Media · By Neil Morgan On November 16, 2011 · Add Comment

2,000 people, 9 countries, 5 languages, over 2 months…

Our hugely successful European launch of Adobe SocialAnalytics reached the end of the line at the St.Pancras Hotel in London last week!

With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events....

Beware: Halloween Takeovers Spook Facebook

Digital Marketing, Social Media · By Efficient Frontier On October 31, 2011 · Add Comment

Last Thursday, we took over Facebook’s offices to get our friends in Menlo Park, Los Angeles, and New York City into the Halloween spirit.

Our team hosted three simultaneous parties, bringing 1980s hairband wigs and accessories, microphones, Pumpkin Ale, and cookies to decorate.

We even pumped a collaborative Spotify playlist, featuring Monster Mash, Disturbia, and Twisted...

Adobe SocialAnalytics European Launch Roadshow

Social Media · By Neil Morgan On October 7, 2011 · 1 Comment

The highly anticipated launch of Adobe SocialAnalytics is coming to Europe and seats are going fast!

For the first time ever, it’s possible to directly connect your social media marketing to real business results. Fans and mentions are great, but what really matters is how these impact your bottom line. It’s time to...

The New Way to Identify Your Twitter Influencers

Social Media · By Marianne Llewellyn On September 27, 2011 · Add Comment

With this post I am going to focus on one very specific opportunity for identifying your Twitter influencers. And I am not talking about knowing how many followers they have or the number of times they are retweeted. I am talking about what their actual influence is on your business - in terms of revenue, or whatever other metric(s) you are focused on as a proxy for revenue.

Facebook’s Latest Updates: What They Mean for Marketers

Digital Advertising, Digital Marketing, Social Media · By MichaThomas On September 23, 2011 · Add Comment

By: Lawrence Mak, Product Marketing Manager

Mark Zuckerberg and his team made a lot of exciting announcements yesterday at f8, Facebook’s annual developer conference. For marketers, the significant takeaway is the way users discover brands and engage with them is evolving. For users, the experience moves from a list of what happened in the last...

Our CEO to Marketers: “Facebook: Believe The Hype”

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On September 21, 2011 · Add Comment

In this week’s Forbes “On Marketing” column, Efficient Frontier’s President and CEO David Karnstedt shares his opinions on Facebook and how we’ve only touched the tip of the “like-berg” of Facebook’s effectiveness as a marketing tool.
David goes on to say: “There is a lot of talk about the lack of ROI on Facebook. Interestingly, TV...

Is Your View of Social Media Analytics Complete?

Social Media · By Marianne Llewellyn On September 13, 2011 · Add Comment

The only true social media analytics solutions will have both social media monitoring and measurement capabilities. At the most basic level, social media strategies and tactics that marketers are leveraging (or benefiting from) can be characterized in one of three ways: on a social platform, on the website or at the intersection of the two. Read more to make sense of all the moving parts and establish a framework for maximizing the ROI of your social programs.

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