Social Media

Connect Social Media to Business Results: SocialAnalytics Now Available

Social Media · By Chad Warren On August 19, 2011 · Add Comment

The value of your fans on Facebook is zero if you aren’t monetizing them. We know this is the kind of dilemma marketers face every day when they have to justify their social media budget, and Adobe’s solution just became generally available today. In March at the Adobe Omniture Summit 2011, we promised you, the...

A Lot More to “Like” About Facebook: A New Best Practice Guide

Social Media · By Chad Warren On August 11, 2011 · Add Comment

For being such a simple concept, the Facebook’s “Like” button has the potential to be a very big deal. By bottling up a personal recommendation and placing it into a simple little button, Facebook has given an incredible tool to businesses to drive referrals. And, not just any referral: a referral with a personal recommendation...

Back to school: Why brand engagement trends force us to revisit our assumptions

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On August 1, 2011 · Add Comment

Pop quiz: One of these charts represents the query volume for “back to school” on Google and the other represents the number of unique users commenting on several brand Fan pages that are actively promoting back-to-school marketing campaigns on Facebook. Can you tell which one is which?

The...

Efficient Frontier & Context Optional release first joint quarterly State of Digital Marketing Report for Q2 2011

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On July 12, 2011 · Add Comment

Today marks an important milestone for Efficient Frontier and Context Optional with the release of our first joint quarterly State of Digital Marketing Report for Q2 2011. While Efficient Frontier’s quarterly reports have long been a trusted source of data in the digital marketing industry, we are excited to add even more valuable insights to...

Dining and dishing: We host our first media dinner where colleagues share insights on effectively marketing on Facebook

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On June 29, 2011 · Add Comment

This past week, we had the pleasure of hosting what we hope will be the first of many intimate gatherings with colleagues and members of the press. It’s been a whirlwind few months for Efficient Frontier, in no small part due to our acquisition of Context Optional, a leader in enterprise social marketing solutions. With...

Social Ads – The Chicken or The Egg Dilemma

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On June 8, 2011 · Add Comment

At Efficient Frontier, we’re pretty big believers in the value of the social click on Facebook. Social clicks are clicks on ads that include a social endorsement from a connection, and we’ve seen that clicks have growing importance on campaign success. We’re also huge fans of Sponsored Stories on Facebook (we have all seven types integrated...

Kara Swisher Interviews Efficient Frontier & Context Optional

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 31, 2011 · Add Comment

We were thrilled to have Kara Swisher of All Things Digital interview our fearless leaders, Kevin Barenblat and David Karnstedt in Context Optional’s Maiden Lane office last week. Armed with (and might we add already nostalgic for) her Flip camera, Swisher lead off with the essential question: What was the goal of bringing the...

Building your Facebook fan base: Tips for CMOs

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 26, 2011 · Add Comment

Roger: “So do you like me or like-like me?”

JWoww: “Like-like.”

–Jersey Shore

JWoww seriously digs Roger; she “like-likes” him. A “like” would not have sufficed to communicate her intent — something more had to be said. That is why Roger asked for clarification. It is this basic insight that CMOs have to understand if they...

The Social Media Upfront is Now in the Books

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 12, 2011 · Add Comment

On Tuesday, Efficient Frontier hosted the first Social Media Upfront in NY. The event was held at Studio 450, a fantastic space with 360 views across Manhattan and over the Hudson River. Over 400 people spanning direct clients, agencies, publishers, and partners joined Efficient Frontier for a great afternoon of content...

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