Social Media

Facebook 101 – Bids, Budgets, & Segments, Oh My!

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On March 25, 2011 · Add Comment

When looking at a Facebook marketing pie, some of the main ingredients are the bids, budgets, and segments. Here are some tricks of the trade we recommend.

Bids
Facebook provides a suggested bid range when advertisers upload their ads. Our recommendation is to start at the lowest end of the bid range, and gradually...

The Real Value of Facebook Ads — Exploring the “Likeberg”

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On March 18, 2011 · Add Comment

Some view the Facebook ads marketplace as biddable, and therefore label it a lower-funnel opportunity like search (i.e., direct marketing). Some have argued that Facebook ads are not directly tied to consumer intent, use images, and should be characterized as upper-funnel (i.e., brand marketing). I’m here to argue that because of the new form factor...

GOING BEYOND THE US IN DISPLAY

Digital Advertising, Digital Marketing, Social Media · By Chris Jacob On March 15, 2011 · Add Comment

Throughout 2010, the non-U.S. CPMs in display have been about 70% cheaper than the U.S. CPMs, with that gap widening as the year progressed and macro U.S. economic indicators improved.

$50, $65 or $100 billion; Just how much is Facebook worth?

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On March 9, 2011 · Add Comment

Although Facebook has recently been valued at $50 billion and $65 billion, a consensus value on the company remains unclear. Some analysts think it’s grossly overpriced while others think its value is bound to be higher. While we shall steer clear of a potentially contentious opinion on Facebook’s true value, we thought it...

Announcing Adobe SocialAnalytics: Blending Business with Social

Social Media · By Chad Warren On March 9, 2011 · 2 Comments

Yesterday, I sat in a room with social strategists representing some of the biggest brands in the World. We talked about their social media initiatives: the challenges they're facing and the headway they are making to leverage social media to engage their customers. Of all the interesting insights, one theme came through loud and clear: The trial period is over. It's time to demonstrate the business value of this channel. In other words, the days of social media in a silo are over.

The Brand Value of Facebook

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On February 22, 2011 · Add Comment

In 2010, Facebook topped the list of most visited websites in the U.S., and it is estimated that overall worldwide ad spending on Facebook will likely reach more than $4 billion this year and $5.74 billion by 2012.

Because of the tremendous potential it holds for our clients, Efficient Frontier has been in the unique...

Social Media Acquisition Reporting Basics [Advanced Solutions]

Social Media · By Pearce Aurigemma On August 31, 2010 · 4 Comments

As the title of this blog suggests I write about advanced topics. However, sometimes even the more “basic” versions of what I talk about are still advanced. So when I refer to basics in this post I don’t mean it is as sophomoric or something you should assign to an intern.

Recently, I wrote about...

YouTube Measurement (Part 1)

Social Media · By Jeremy Anderson On June 28, 2010 · 6 Comments

With all the hype around Facebook and Twitter we often overlook the third most popular site on the web – Youtube (according to Alexa rankings). YouTube has evolved from collection of music videos and user generated content into a corporate friendly marketing channel. Several companies such as EA Games (Spore...

Facebook Integration – Development Secrets Revealed

Social Media · By Pearce Aurigemma On May 3, 2010 · 3 Comments

In this post I am going to explain, in high level details, how you can develop your own Facebook integration. You will want to read the post on what the facebook integration provides, before you read this post so you understand what the goal of this integration is. This post is intended for developers.

...

Social Media — What’s the Buzz About?

Social Media · By Kiran Ferrandino On April 15, 2010 · Add Comment

It’s everywhere.

Sometimes, it feels like IT’S ALL ANYONE TALKS ABOUT ANYMORE.

Social Media.

And you and your company are bringing your A-Game, yes you are.

So let’s see.

Twitter Accounts. Check.

Facebook Fan Page. Check.

Youtube video content. Check.

You’re engaged. Absolutely.

(And I guess this is the part where I, of course, rain on your...

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