In February, I wrote about “7 brands that post awesome Facebook updates.” Now, I’ve looked at it from another perspective — that of the worst Facebook updates. Content is still king when building a brand presence on social media. As Facebook implements more ways for users to control exactly what content they want to see in their news feeds, brands need to be especially creative to make the cut. Community management is the art and science of engaging these communities, and the best way to see what’s working and what isn’t is to engage, moderate, and analyze all interactions. There are some brands that get it. And there are some brands that don’t.
For more on the subject, read my recent iMedia Connection InFocus Article.