We commissioned an independent study that surveyed marketing directors across Europe on their attitudes and behaviour towards social media marketing measurement.
Here are some of the key findings:

  • 58% feel that “deciding how to measure social media investment” is the top priority in social media marketing.
  • 36% are measuring the impact of social media marketing on revenue, but not doing so accurately.
  • 55% of European Marketers say we need an industry standard for ROI in social media.

Take a look at the full report: European Social Media Marketing ROI Study

adobe-social-roi-study

Learn how to connect social media marketing to real business results at the European launch of Adobe SocialAnalytics: www.social-optimisation.com

Find out more about Adobe SocialAnalytics: www.omniture.com/go/39875

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