We commissioned an independent study that surveyed marketing directors across Europe on their attitudes and behaviour towards social media marketing measurement.
Here are some of the key findings:
- 58% feel that “deciding how to measure social media investment” is the top priority in social media marketing.
- 36% are measuring the impact of social media marketing on revenue, but not doing so accurately.
- 55% of European Marketers say we need an industry standard for ROI in social media.
Take a look at the full report: European Social Media Marketing ROI Study
Learn how to connect social media marketing to real business results at the European launch of Adobe SocialAnalytics: www.social-optimisation.com
Find out more about Adobe SocialAnalytics: www.omniture.com/go/39875