55% of European Marketers demand an industry standard for ROI in social media

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We com­mis­sioned an inde­pen­dent study that sur­veyed mar­ket­ing direc­tors across Europe on their atti­tudes and behav­iour towards social media mar­ket­ing mea­sure­ment.
Here are some of the key findings:

  • 58% feel that “decid­ing how to mea­sure social media invest­ment” is the top pri­or­ity in social media marketing.
  • 36% are mea­sur­ing the impact of social media mar­ket­ing on rev­enue, but not doing so accurately.
  • 55% of Euro­pean Mar­keters say we need an indus­try stan­dard for ROI in social media.

Take a look at the full report: Euro­pean Social Media Mar­ket­ing ROI Study

adobe-social-roi-study

Learn how to con­nect social media mar­ket­ing to real busi­ness results at the Euro­pean launch of Adobe Social­An­a­lyt­ics: www​.social​-opti​mi​sa​tion​.com

Find out more about Adobe Social­An­a­lyt­ics: www​.omni​ture​.com/​g​o​/​3​9​875