Together with Econsultancy, we surveyed around 400 marketers in Europe and the US to look at:
- the extent to which organisations personalise the web experience
- how they measure the impact of personalisation
- how the use of data will evolve in the light of consumer privacy concerns
We found that the ability to personalise the web experience is becoming a fundamental requirement, with 52% agreeing that it is critical to their online strategy. Interestingly, only 6% are currently using social graph data to personalise their content. However, of those that are doing so, 88% say the impact on ROI and engagement is high. Download the full report.
Take a look at some of the other findings, as well four steps to perfect personalisation, in this infographic brought to you by @AdobeDigMktg: