Together with Econsultancy, we surveyed around 400 marketers in Europe and the US to look at:

  • the extent to which organisations personalise the web experience
  • how they measure the impact of personalisation
  • how the use of data will evolve in the light of consumer privacy concerns

We found that the ability to personalise the web experience is becoming a fundamental requirement, with 52% agreeing that it is critical to their online strategy. Interestingly, only 6% are currently using social graph data to personalise their content. However, of those that are doing so, 88% say the impact on ROI and engagement is high. Download the full report.

Take a look at some of the other findings, as well four steps to perfect personalisation, in this infographic brought to you by @AdobeDigMktg:

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