Together with Econ­sul­tancy, we sur­veyed around 400 mar­keters in Europe and the US to look at:

  • the extent to which organ­i­sa­tions per­son­alise the web experience
  • how they mea­sure the impact of personalisation
  • how the use of data will evolve in the light of con­sumer pri­vacy concerns

We found that the abil­ity to per­son­alise the web expe­ri­ence is becom­ing a fun­da­men­tal require­ment, with 52% agree­ing that it is crit­i­cal to their online strat­egy. Inter­est­ingly, only 6% are cur­rently using social graph data to per­son­alise their con­tent. How­ever, of those that are doing so, 88% say the impact on ROI and engage­ment is high. Down­load the full report.

Take a look at some of the other find­ings, as well four steps to per­fect per­son­al­i­sa­tion, in this info­graphic brought to you by @AdobeDigMktg:

Down­load your com­pli­men­tary Dig­i­tal Intel­li­gence Brief­ing worth £210/€250.

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