Yes­ter­day saw over 1,300 dig­i­tal mar­keters attend Europe’s biggest online mar­ket­ing event in London.

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This year’s Sum­mit is all about social:

It’s excit­ing – and quite frankly fit­ting – to see so much dis­cus­sion around social media mea­sure­ment at this year’s Sum­mit,” said Ann Lewnes, Senior Vice Pres­i­dent of Global Mar­ket­ing for Adobe.  “There are few greater chal­lenges for dig­i­tal mar­keters today than learn­ing how to effec­tively lever­age social media to com­mu­ni­cate with cus­tomers and find­ing the best way to mea­sure social media – to deter­mine its true value.  This is a chal­lenge Adobe is com­mit­ted to help­ing our cus­tomers meet.”

This was per­fectly demon­strated yes­ter­day with the event’s hash­tag #omtr­sum­mit trend­ing in Lon­don dur­ing the morning’s gen­eral session.

Three big announce­ments were made:

Adobe Social­An­a­lyt­ics Begins Global Beta Pro­gram
Adobe Announces Adobe Tag Man­ager for the Online Mar­ket­ing Suite
Adobe Search­Cen­ter+ Enhanced with Inte­gra­tion of Inter­na­tional Organic Search Data

I love to hear the feed­back and idea-sharing at Sum­mit, and this time in Lon­don has rein­forced that our Online Mar­ket­ing Suite is more rel­e­vant than ever. Our news today about Social­An­a­lyt­ics and the new Site­Cat­a­lyst archi­tec­ture has cre­ated a lot of excite­ment,” said Brad Rencher, Vice Pres­i­dent and Gen­eral Man­ager of the Omni­ture Busi­ness Unit. “Cus­tomers are telling us that the track we’ve been pur­su­ing – help­ing mar­keters shape their dig­i­tal strate­gies across devices and audi­ence chan­nels – is exactly right. Now it’s up to us to keep deliv­er­ing and push­ing the enve­lope of what we can do.”

Chris­t­ian Her­nan­dez, Facebook’s Head of Inter­na­tional Busi­ness Devel­op­ment, helped to kick start the day in the gen­eral session:

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Two lucky win­ners, Dan Slater and Anthony Magee, won goody bags full of treats by unlock­ing the Mys­tery badge on the Sum­mit Com­pan­ion App:

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Brian Solis closed the day with an inspi­ra­tional keynote:

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And The Hoosiers rocked at our very own Club Met last night!

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You can view images from the day on Flickr or Face­book.  Make sure you fol­low the con­ver­sa­tion via @OmnitureEMEA and #Omtr­Sum­mit!

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