On August 20-23, Adobe will host the second annual Neolane Customer Forum 2013, at the Boston Marriott Long Wharf Hotel. The event will provide customers and partners with an intensive three-day immersion in best practices, strategies, and techniques designed to drive success through conversational marketing technology.

Boston is one of America’s oldest cities, with a rich economic and social history. What began as a homesteading community eventually evolved into a center for social and political change. Boston has since become the economic and cultural hub of New England. Attendees are also invited to participate in two networking nights, including a traditional Boston Clambake at the New England Aquarium and a night of rock ‘n roll at the Hard Rock Café.

At this year’s forum, customers, partners, and thought leaders will present sessions on a variety of timely topics. In addition to a number of product and customer-focused sessions, the event will also include keynote sessions by Adam Sarner, Vice President, Gartner, Inc. and Rob Brosnan, Principal Analyst, Forrester Research.

Some of the customer-led sessions include:

  • “Creating Personal Experiences in the Age of Disruption,” by Sasha Norkin, NOOK Media/Barnes & Noble.
  • “Philadelphia Flyers – Demand Generation to Lifetime Customer,” by Mark DiMaurizio, Comcast-Spectacor.
  • “High Stakes Bet: How Cosmopolitan of Las Vegas is Building Loyalty,” by Brian Gress, The Cosmopolitan of Las Vegas.
  • “The Marketing Automation Journey is Worth the Reward,” by Stacie Spindler, EFI.

Following the event sessions, the forum will also feature a day and a half of free training as well as an Expert Panel for attendees. Functional and technical session topics will include workflow execution essentials, data management, targeting active customers, and more.

To follow the event and stay connected:

  • • The event’s full agenda can be viewed here.
  • The Cross-Channel Conversation will feature a wrap-up of sessions and networking event highlights.
  • • Follow the event hashtag #NeoBoston or @Neolane on Twitter.
  • • Visit our Facebook page for photos posted throughout the event.
0 comments