Adobe today announced that multi-channel adver­tis­ing tech­nol­ogy acquired from Effi­cient Fron­tier is now avail­able as part of the Adobe Dig­i­tal Mar­ket­ing Suite. Mar­keters can now unify social, search and dis­play cam­paigns and cre­ate true multi-channel opti­miza­tion from dis­parate cam­paigns.  This is a depar­ture from multi-channel cam­paigns that are often oper­ated with sep­a­rate bud­gets, dis­tinct data sets and unique work­flows.  The tech­nol­ogy brings the fol­low­ing ben­e­fits to dig­i­tal mar­keters and advertisers:


-          Uni­fied View of Multi-channel Campaigns

-          Full Com­ple­ment of Chan­nels for a Multi-Channel Strategy

-          Flex­i­ble Attri­bu­tion Models

-          Seam­less Work­flow from Insight to Action


The tech­nol­ogy is avail­able to new and exist­ing Adobe dig­i­tal mar­ket­ing cus­tomers and will expand with addi­tional func­tion­al­ity as well as inte­gra­tions with other prod­ucts within the Dig­i­tal Mar­ket­ing Suite.


Read the press release: Adobe Uni­fies Ad Cam­paigns across Social, Search, and Display