Intro­duc­ing: a new inte­grated work­flow for Adobe Search&Promote and Adobe Scene7, giv­ing dig­i­tal busi­nesses even greater abil­ity to drive increased click-through and con­ver­sion rates. The stream­lined work­flow enables you to lever­age dynamic con­tent to deliver tar­geted mes­sages in real time, across web and mobile sites.  You can now quickly and eas­ily cus­tomize mar­ket­ing ban­ners to sup­port pro­mo­tional busi­ness rules, thereby serv­ing the most rel­e­vant, rich con­tent to your site visitors.

Other ben­e­fits of the inte­grated workflow:

  • Cen­tral­ize ban­ner and prod­uct images in one location
  • Add Scene7 ban­ners on search and nav­i­ga­tion pages
  • Dynam­i­cally assem­ble ban­ner con­tent based on Search&Promote cam­paign rules
  • Dis­play a tar­geted Scene7 ban­ner at the right time

To view two video tuto­ri­als show­ing this excit­ing Adobe Dig­i­tal Mar­ket­ing work­flow enhance­ment, click here.

 

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