People from Australia and New Zealand who want to trace their personal heritage can do it quickly and in extraordinary detail thanks to The family history website uses the Adobe Media Optimizer, Adobe Analytics, and Adobe Target solutions within Adobe Marketing Cloud to engage people looking to connect with their pasts via web, mobile, and social channels.

“By targeting specific Facebook user groups and custom audiences, we can be smart about who sees our ads and how we invest in campaigns,” says Kelly Godfrey, Director of Marketing,  “Adobe Media Optimizer dynamically determines the best ad placements for the right groups to drive the optimum response.”

See how integrated Adobe Marketing Cloud solutions helped boost conversions within three months, increase social media efficiencies using highly targeted Facebook ads, and integrate analytics to track user engagement and utilize the insights for optimization: